Key Points of Marketing a Brand

Brand development is the process of creating and strengthening your professional services brand.

Research your objective customer gathering.

Firms that do orderly research on their objective customer amass become quicker and are more beneficial (see figure beneath). Further, those that do investigate all the more much of the time (in any event once per quarter) become even quicker.

Research causes you comprehend your objective customer’s point of view and needs, expect their necessities and put your message in dialect that impacts them. It additionally discloses to you how they see your company’s qualities and your present image. Accordingly, it significantly brings down the promoting hazard related with mark advancement.

Build up your image situating.

You are currently prepared to decide your association’s image situating inside the expert administrations commercial center (likewise called showcase situating). How is your firm not quite the same as others and for what reason should potential customers inside your intended interest group work with you?

A situating proclamation is normally three to five sentences long and catches the substance of your image situating. It must be grounded as a general rule, as you should convey on what you guarantee. It should likewise be a bit optimistic so you have a comment for.

Build up your name, logo and slogan.

For some organizations, a name change isn’t required. Yet, in the event that you are another firm, are experiencing a merger or are troubled with a name that never again suits your situating, a name change might be all together. Regardless of whether you don’t change your firm name, another logo and slogan may bode well to better help your image situating.

Keep in mind, your name, logo and slogan are not your image. They are approaches to convey or symbolize your image. You should live it to make it genuine.

What’s more, don’t wrongly show the new logo around inside to get an accord. The name, logo and slogan are not for you. They are for your commercial center and ought to be judged on how well they convey, not how much the accomplices like them.

Build up your substance promoting methodology.

We could have called this progression “build up your promoting methodology.” But we didn’t. Rather we require a substance advertising system.

Why? Content advertising is especially appropriate to proficient administrations firms in the Internet age. It does everything customary promoting does yet it does them all the more effectively. It utilizes profitable instructive substance to draw in, support and qualify prospects.

Keep in mind that your image quality is driven by both notoriety and perceivability. Expanding perceivability alone, without fortifying your notoriety, is once in a while fruitful. That is the reason customary “mindfulness building” publicizing or sponsorships so regularly yield frustrating outcomes. Then again, content promoting increments both perceivability and notoriety in the meantime. It is likewise the ideal method to make your image significant to your intended interest groups. Case shut.

Manufacture your advertising toolbox.

The following stage in the process is to work out the rest of your advertising toolbox. This may incorporate one-page “deals sheets” that depict center administrations offerings or key markets served. What’s more, there might be a short “pitch deck” that reviews the firm or key offerings and an e-pamphlet about the firm. These are seldom printed pieces any longer.

Progressively this advertising toolbox likewise incorporates recordings. Mainstream video points incorporate firm outlines, contextual investigations or “meet the accomplice” recordings. Key administrations offerings are likewise exceptionally helpful. On the off chance that readied suitably, these devices serve a business improvement work as well as are critical for mark advancement.


Why Slack Doesn’t Work For Project Management

Nothing Is Organized.

One great thing about Slack is how you can thread the comments. That works really well to split off conversations in different directions. But are you going to run your projects that way?

What if someone doesn’t start a new comment thread when they’re supposed to? Then what?

With project management software, each task and project has a designated specific area. Nothing will get lost.

Instead, you can use Slack for more broader questions and ideas, not specific details.

Everyone Nags Each Other About Project Updates.

Instead of writing that awkward, “Hey, how is this project going?” you can set it and forget it with project management software.

You set the date a task is due.

Then the assigned user will automatically be notified about it.

Once the task is done, they can check it off and move to the next one task or project.

There’s no need to be passive aggressive. If there’s an issue, everyone can see it and diagnose it within Workzone before it blooms into a much more massive issue. That’s impossible to accomplish in Slack.

It’s Impossible To Gauge How Much Work Someone Is Doing.

How is your team using their time and what they’re working on?

Reality is when your team is not sharing their favorite GIFs, they’ll be working on several different projects at once and you won’t remember them all. Some may even fall off your radar.

Slack doesn’t help with this, it only makes it worse. Stuff gets buried in the feed (see #1). Which team members are working on which project, and how long will it take them?

If you have another huge bomb of a project, who will be the best person to handle it? Who has room for the work and who doesn’t?

Slack won’t give you any hints. A dedicated project management system will help you manage resources and figure out who is best suited for the project and if they have the time to do it.

So its better to have SLACK for Communication but Not for Project Management FIT..!!

I personally prefer to use SLACK for all sort of communication for projects, creates CHANNEL for each new project & thus it works well.

It helped me a lot for my Virtual Project Management…!!

Insights of Pinterest : A platform which can help your BUSINESS GROW

Pinterest is where people discover new ideas and find inspiration to do the things they love!

Pins are ideas that help you get creative or try something new, whether you’re planning a camping trip or collecting home improvement hacks.

Pins are saved to boards, keeping your ideas organized and easy to find. Follow other people or boards that are saving ideas you’re interested in, so you can do even more of what you love.

Convert Your Pinterest Personal Page to a Business Page

Last year, Pinterest added business pages to their offerings. Even though there’s no obvious difference in how the page appears to users, business pages provide helpful information via the added analytics features that personal pages don’t.

Take a few minutes to convert to a Pinterest business page and learn about the analytics and metrics you can measure; for example, number of unique users, number of repins, impressions and visits to your site and content that gets the most repins.

Need Assistance with Pinterest?

Here I am : Skype : prakritisinha3

E-mail :

Designate Boards to Represent Your Business

It’s easy to get caught up in the casual feeling of Pinterest and lose sight of the opportunity to create boards that are reflective of your business.

Constant Contact is a great example of a business that has created a number of business-specific boards. In total, they have 97 boards and of those boards, 20-30% of them relate specifically to their brand and even have the business name as part of the board name (e.g., Constant Contact Infographics, Constant Contact Guides, Life at Constant Contact, Constant Contact Offices).

Similar to how you share content on other social networking platforms, strike a balance on Pinterest. Curate boards that share information of interest to your target audience and boards that are about your business.

Invite Others to a Group Board

Looking for ways to collaborate with clients and prospects on Pinterest?

One way is to create a group board and invite users to pin to your board.

While others can contribute to the board, as the creator, you will be the only person able to change the board’s title and description. You can also remove pinners and any inappropriate pins from the board.

To learn more, take a look at Pinterest’s Top Group Boards with 1000 boards to choose from or browse Board Deck’s directory of Pinterest community boards.

Promote Your Less-Followed Boards

When it comes to pinning, boards that get less of your attention are followed less.

Take advantage of all of the real estate you have on Pinterest and share the wealth of your successful boards!

Repin from boards with fewer followers to boards that have a related theme and more followers.


Why is Market Research Important for your Business?

Just the phrase market research can make people feel overwhelmed, by understanding what it is and why it’s important you can be relieved of those tensions. I think most people get confused, by not understanding that there is a difference in market research and marketing research, let me explain.

Communication Driver: It drives your communication with current customers and target prospects.

Identifies Opportunity:  Market research will show you where the opportunities are and help you identify not only the high-level opportunities but will also assist in showing you the more immediate “low hanging fruit” opportunities.

Lowers Risk: Detailed data can help you in lowering risk. It shows you where the opportunities that will produce results are and keeps you focused and voiding the “squirrel syndrome” when it comes to your marketing.

Wish to go for your Own Market Research Survey ?

Contact : E-mail :

Skype: prakritisinha3

Improved communications between the company and its target customers through accurate understanding of customer needs and meeting them effectively, leading to enhanced customer satisfaction.

Minimized risk through precise analysis of the customer’s exact demands and developing perfectly matching products and services, thus reducing errors and failures.

Measuring business success through analysis of the research data and evaluation of business progress and growth. Even possible pitfalls and solutions can be gauged.

Successful businesses worldwide periodically conduct market research in order to stay tuned to changing market trends and to retain their competitive edge. Whether your business is in a start-up stage or in an expansion phase, market research is vital for understanding the critical characteristics of your target market to increase sales revenue, profit, ROI and overall business success.


TOP 3 Reasons why you Need a Business Plan

Why do you want a business plan? You already know the obvious reasons, but there are so many other good reasons to create a business plan that many business owners don’t know about.

1. To map the future

A business plan is not just required to secure funding at the start-up phase, but is a vital aid to help you manage your business more effectively. By committing your thoughts to paper, you can understand your business better and also chart specific courses of action that need to be taken to improve your business. A plan can detail alternative future scenarios and set specific objectives and goals along with the resources required to achieve these goals.

By understanding your business and the market a little better and planning how best to operate within this environment, you will be well placed to ensure your long-term success.

2. To support growth and secure funding

Most businesses face investment decisions during the course of their lifetime. Often, these opportunities cannot be funded by free cash flows alone, and the business must seek external funding. However, despite the fact that the market for funding is highly competitive, all prospective lenders will require access to the company’s recent Income Statements/Profit and Loss Statements, along with an up-to-date business plan. In essence the former helps investors understand the past, whereas the business plan helps give them a window on the future.

If you are in need of Business Plan let me know at :

E-mail :

Skype : prakritisinha3

Worksample at :

When seeking investment in your business, it is important to clearly describe the opportunity, as investors will want to know:

• Why they would be better off investing in your business, rather than leaving money in a bank account or investing in another business?

• What the Unique Selling Proposition (USP) for the business arising from the opportunity is?

• Why people will part with their cash to buy from your business?

A well-written business plan can help you convey these points to prospective investors, helping them feel confident in you and in the thoroughness with which you have considered future scenarios. The most crucial component for them will be clear evidence of the company’s future ability to generate sufficient cash flows to meet debt obligations, while enabling the business to operate effectively.

3. To develop and communicate a course of action

A business plan helps a company assess future opportunities and commit to a particular course of action. By committing the plan to paper, all other options are effectively marginalized and the company is aligned to focus on key activities. The plan can assign milestones to specific individuals and ultimately help management to monitor progress. Once written, a plan can be disseminated quickly and will also prompt further questions and feedback by the readers helping to ensure a more collaborative plan is produced.


Facebook has just announced a drastic change to their newsfeed algorithm

Mark Zuckerberg has stated plain as day that users will see a lot less posts from business pages – and more content from their friends and family.

1. Flat out – expect to see your page’s reach, referral traffic and video watch time decrease. Organic has been “dead” for a while for most brands, but this is Facebook signing the death certificate.

2. As more businesses continue to fight to be seen in the newsfeed, expect the cost of advertising to on the platform to drastically increase.

3. Poorly performing ad sets, a result of bad creative, poor copy or irrelevant targeting are going to cause a bigger hole in your advertising budget.

4. Click-bait and the effort to spread paranoia isn’t going to work, as Facebook is going to prioritise personally “meaningful” interactions, and not the volume of interactions.

5. Content that gets people to interact and comment will surface higher, but engagement-bait is going to be penalised. Sorry marketers, but you’re going to have to figure out a way to get people to take interest in what you say without giving away freebies or asking for likes to enter a contest.

As a user, this excites me.

As a marketer, this means getting very particular about media planning.


When should your startup start hiring freelancers?

So you’ve got your product and your site up and running and you’ve got some customers. Time to celebrate!

Nope, there’s no time for that. Now you need to scale quickly and get revenue ASAP. To do this you need to be delivering great quality content consistently.

The question is, should you hire freelancers to do it or share the tasks with your in house team? There’s no clear cut answer to this, because it depends on who you’ve got in your team and where your company’s at. But here’s some clues that might help you figure out whether it’s time to bring in freelancers or not.

Is it a priority?

The first and most important thing you need to keep asking yourself is whether the content you’re planning to hire freelancers to make for you is a priority. To figure this out you need to look at your customer personas and business milestones and decide whether it’s something that could really move the needle for your business. It’s great to have growth experiments continually on the go, but they need to be projects that could actually bring the company measurable value.

It’s so easy to get distracted by the next shiny project. What about a podcast? Or trying Facebook Live or Instagram Stories? Or making a quiz for your on-boarding? The list is endless and you’ve got to fight to stay focussed and not drown in endless possibilities. Trying to do everything is just useless and it’s a trap we’ve all been in. Putting out 10 projects all at once might feel satisfying but if they’re all rubbish then it’s worse than doing nothing.

Do you know what you want?

There’s no point starting to look for freelancers to hire for a project unless you actually know what you want. And it’s not enough to say “I need an infographic” or “I’d like a new logo” because that’s just telling them the type of content without providing any details. It’s obvious that they couldn’t go and start working on the project with just that information so it’s not a useful brief.

It’s also not enough to say “I’d like a modern looking stylish logo that’s attractive” because almost everyone wants that and it doesn’t give the freelancer anything to go on. You need to provide the details of exactly what you want it to look like. If you find it hard to do that then find a similar example online and provide a link in your project brief. Just don’t give them a vague sentence and expect them to go away and create a high quality piece of work, that’s really unrealistic and unfair.

Remember that you can’t give a freelancer too many details on a project. Going into massive amounts of detail might seem silly to you, but you need to remember that the freelancer you’ll hire will know nothing about your company or the project.

If you’re happy for the freelancer to make all the creative decisions then that’s fine. But you’re being a terrible client if you say it’s up to them and then complain that it’s not how you imagined it. Freelancers can’t read your mind and it’s up to you to give them a clear brief so they can deliver what you need. To do that you need to have the time to do the research and write the brief, so be prepared to factor that time in.

Getting clarity of what you want for each project will come from knowing who your customer is and what value you provide to them. Make sure that everyone in the company is on the same page on this and understands what the purpose of the content is. If you or your colleagues are not clear on this, then you’re not ready to hire a freelancer to create it.

Are you ready?

“If you build it, he will come”, Kevin Costner famously says in the film ‘Field of Dreams’. Except they won’t unless you:

1. Go out and actively find them.

2. Give them a reason to come (through valuable content or incentives).

3. Continue giving them value to make them stick around.

That means getting your prep work done by setting up Google Analytics properly and establishing processes to market the content, such as planning outreach targets, setting up re-marketing channels and creating landing pages to collect emails.

You also need to have clear communication with the freelancer on exactly when you want the content delivered. This means working out where it fits in the editorial calendar, what other content you’re creating that might support it and assigning someone that the freelancer can report to throughout the project.

There’s no point hiring freelancers to create any content if you’ve not got all this together because you’ll just be wasting your time and money and their talent and hard work. If you’re not organising each marketing campaign like a military operation then you’re not making the most out of promo opportunities available and are just winging it. And marketers who make it up as they’re going along aren’t effective.

I Hope now you are Pretty clear with the idea of hiring a FREELANCER ! Its the FUTURE, meet right people for your need & lets start working on your ideas.

I am here to help you with Market Research, Business Plan, even hold a good reference of potential developers, designer & testers. Not only this I myself share a PERFECT hand over DIGITAL MEDIA MARKETING Strategy making.

So why wait reach me now TODAY..!!




Mobile App Ideas:That Will Make You Think!

An app startup is all about a great idea. What the app can offer and is the app really needful, will it hit the market are some of the questions that comes to every entrepreneur’s mind. But coming up with one of the best app ideas is not as easy as it seems. It is the most crucial and difficult part of the process that you have to overcome.

Solution-Based App Ideas

One of the best ways to come up with mobile app ideas is to create a solution for a problem people face in their everyday lives.

First, you need to identify a problem that you experience on a regular basis. Can you think of a solution to make this problem less prominent? If you can, then you might be at the root of a new app idea. Can this solution be achieved with an app? If the answer is yes, then there’s a good chance you’re on to something. The last thing you should ask yourself is; do other people have the same problem too? If the answer to this is also yes, then you have a solid idea for a new app.

This is a common approach for creating new apps and businesses in general. It works well because it encourages you to look at things in simple terms. It’s much easier to fix a basic problem than to come up with a complex and completely new idea. And if you understand the problem yourself, then you’re in a good position to fix it.

Push notifications

A lot of people do a lot of searching on a lot of stuff throughout the day. Chances are, by the end of the day, 80% of that data slips out of their minds. That does not mean, such data has to slip out of your mind too! They made a search because they needed the thing.

Push notifications do that for you. They keep your prospects informed about anything that they were interested in, a while back.

This basically solves two different purposes they keep a door open for a prospective action, on your side, they help develop loyalty like nothing else, on your prospects’ side.

Beacon/Location based services

The use of beacons, NFC and GPS for mobile apps will go northwards. Brands have already started installing beacons within their stores to send push notifications (targeted messages) to their target audience. Also, location-based services apps will see more takers. These are another type of apps wherein you define a geographical area and send push notifications to people who have downloaded your app.

Color + Typography

Considering the difference between mobile and desktop screens, in context with their size and angle formed with eye, typography and colour schemes used for mobile screens have to be different from what is used for larger screen sizes.

Clarity is the key here.

Users have the habit of thumb scroll down on mobiles, and that happens quicker than scrolling with a mouse. So basically, they skim. Typography used for mobile apps have to be such that the most important information has to get registered the quickest.


5 Smartest Mobile App Technology Trends For 2018

2017 saw a tremendous transformation when it comes to the domain of mobile application and technology. It took a giant leap in terms of customer experience. With tech leaders like Google and Apple looking to get broader application references with latest devices and utility scope, we have seen great changes made in AI, VR and AT which are interpreted into the real-time application of mobile solutions.

As the year draws to its end, there are different technological trends that are emerging in the market which will leave a great impact in the year 2018 in the mobile technology. There are prominent ones which explore future prospects and caters the requirements of the user with innovative and newer offerings, proposing great opportunities for any mobile app development company looking to earn profits in these changing times.

Expect more of IoT and Wearables to hit the market

Internet of Things (IoT) has made its headway in people’s lives and is currently used in a variety of forms in different segments. It has penetrated in extensive fashion especially in the home automation segment in recent years. If we talk about Wearables, there are many examples which evidently showcase how swiftly they are growing in the market and people’s lives. It is not a particular realm or a segment, but it is present virtually everywhere in the form of smartwatches, smart glasses, fitness bands and Bluetooth earbuds. With many innovators and industry experts in manufacturing taking wearables as a perspective segment of exploration and exploitation of the technology, they are thinking of making major strides in the field. It is the most profitable thing after smartphone. At present over 25,000 apps are present in the domain of wellness and fitness category in various app stores such as Android Play Store and Apple App Store and the numbers are expected to grow tremendously in 2018. It brings a great opportunity for growth of technology, especially for the forward-looking businesses.

On-Demand Apps

On-demand applications are now very popular. They make our lives easier and more convenient, and we can use them from anywhere.

Examples include:

• Cleaning services

• Laundry services

• Beauty services

• Food delivery

• Taxi services

Why these apps are so popular:

• Convenience

• Availability of nearby services

• Timely services

• Easy Payments

Android Instant Apps

Android Instant Apps – native apps that function like websites, can attract more people with their convenience. Android Instant Apps don’t require installation, all borders are removed between app and website.

• You can have all the advantages of your app within your site, with only one click.

• Access apps from anywhere without installing on the device

• Run Android apps as seamlessly as loading a web page

• Compatible with all the Android versions from Jelly Bean to current

• Easy to share

• Save space on your smartphone, no unwanted app downloading

Hybrid apps getting over Native apps

App technology is every expanding domain which provides more resourcefulness as well as compliant towards evolved business requirements and commitments. It is currently taking a route which is flexible enough to prove to be more valid as well as coherent in its various offerings along with cost-effective integrations as well as compliances which are flexible.
Businesses are now moving towards more comprehensive options and showing keen interest towards hybrids mobile applications. Irrespective of the domain, type or even size of the business, one can certainly see that most of the hybrid apps are present on all the platforms, and this is due to the fact that any mobile app development company looking for getting significant market share, is going for hybrid app development which is not only easy but has affordable access. With getting the right skills required for web app development, one can easily develop hybrid apps catering the growing demand for such apps.

Lazy loading

Another great trend that we should expect in the upcoming year is related to the lazy loading technology. 

The thing is that the images that load for too long prevent the user from opening the whole article. It takes time to load the page, and users leave not willing to spend too much time on the page waiting. 

As a result, the bounce rate grows, and the conversion rates drop. So, to prevent this, technology gurus have decided to implement the lazy loading which basically means that images only load when their turn on the page comes. Otherwise, they do not overload the page. Quite smart, don’t you think?

Mobile app development is in its prime at the time being. And it is important to keep up with the latest trends in order to deliver the topical product to your end user. 



Business development can be one of the fastest ways to grow your business. It can also be one of the most time intensive. It typically requires focus, planning, stamina, and doggedness. Doing it right may pay big dividends; doing it wrong can be demoralizing.

Here are a few tips for effective business development that can help you hit the ground running.

Know Your Competition

It may not be enough to know the names of your competitors. Evaluate what they offer so you can help differentiate yourself from the pack. As the old adage goes, don’t define yourself by your competition. Analyze what makes you stand out in a crowd. You should obsessively work on this differentiation. This may be your most powerful business development tool.

Add Value and Build Trust

Rather than going after people’s wallets, consider going after their hearts. Business growth can come from adding value to every relationship, with prospective customers and existing customers. We can add value by providing information and knowledge, by being an advisor, by obsessing over treating customers right, both before and after the sale, and by having a reputation for great execution and white glove service.

This mindset and approach build trust and goodwill which are your calling card for business development. But building trust takes time.

“People don’t believe what you tell them. They rarely believe what you show them … They always believe what they tell themselves.”  It’s your public persona and your actions over time that will likely influence what people tell themselves about you.

Ask for the Business

After you’ve met with your prospect, submitted the proposal, done all the due diligence and followed up, consider closing that phase by unabashedly asking for the business. Try a simple: “I would very much like to provide this service for your company. What will it take to get started?” This “let’s do business together” approach is direct and honest, and can signal your confidence in the value of your service or product. It’s refreshing. What’s more, it can give your prospective client the opportunity to decline. It may be better to know this so you can refocus your energy and attention on the next potential customer.

Beat Your Competitors to the Punch


Your website in the bedrock foundation of your business development process.

Consider this scenario – you meet a prospect who fits your ideal target market criteria at a networking event. You have a great conversation and agree to meet the following week to discuss a potential project that you can help with.

What do you think this prospect will do when he’s back at his office? There’s a good chance that the first thing he will do is check out your website to get a better feel for your business. If you have an outdated website like many professional services firms (or even worse, no website!), that great opportunity will quickly turn into a long shot.

For SMB companies, your website is an opportunity to show potential buyers your expertise and professionalism. More importantly, it’s an opportunity to separate your firm from those who aren’t investing in a modern website.

As a rule of thumb, if you haven’t redesigned your website in the last three years, you’re probably due for an overhaul. Even if you have recently redesigned your site, it’s worth looking at ways that you can improve user experience and lead generation.

You should always be aware of your site’s technical performance, particularly page load speed. Generally, if your pages aren’t loading in 3 seconds or less, users are bouncing to someone else’s site.

Luckily I have few reference for VENDORS who can help you with pocket-FRIENDLY & JUSTIFIED websites & proper online presence on ASAP Basis.

Don’t Dare to delay in #2018, reach at: