Key Points of Marketing a Brand

Brand development is the process of creating and strengthening your professional services brand.

Research your objective customer gathering.

Firms that do orderly research on their objective customer amass become quicker and are more beneficial (see figure beneath). Further, those that do investigate all the more much of the time (in any event once per quarter) become even quicker.

Research causes you comprehend your objective customer’s point of view and needs, expect their necessities and put your message in dialect that impacts them. It additionally discloses to you how they see your company’s qualities and your present image. Accordingly, it significantly brings down the promoting hazard related with mark advancement.

Build up your image situating.

You are currently prepared to decide your association’s image situating inside the expert administrations commercial center (likewise called showcase situating). How is your firm not quite the same as others and for what reason should potential customers inside your intended interest group work with you?

A situating proclamation is normally three to five sentences long and catches the substance of your image situating. It must be grounded as a general rule, as you should convey on what you guarantee. It should likewise be a bit optimistic so you have a comment for.

Build up your name, logo and slogan.

For some organizations, a name change isn’t required. Yet, in the event that you are another firm, are experiencing a merger or are troubled with a name that never again suits your situating, a name change might be all together. Regardless of whether you don’t change your firm name, another logo and slogan may bode well to better help your image situating.

Keep in mind, your name, logo and slogan are not your image. They are approaches to convey or symbolize your image. You should live it to make it genuine.

What’s more, don’t wrongly show the new logo around inside to get an accord. The name, logo and slogan are not for you. They are for your commercial center and ought to be judged on how well they convey, not how much the accomplices like them.

Build up your substance promoting methodology.

We could have called this progression “build up your promoting methodology.” But we didn’t. Rather we require a substance advertising system.

Why? Content advertising is especially appropriate to proficient administrations firms in the Internet age. It does everything customary promoting does yet it does them all the more effectively. It utilizes profitable instructive substance to draw in, support and qualify prospects.

Keep in mind that your image quality is driven by both notoriety and perceivability. Expanding perceivability alone, without fortifying your notoriety, is once in a while fruitful. That is the reason customary “mindfulness building” publicizing or sponsorships so regularly yield frustrating outcomes. Then again, content promoting increments both perceivability and notoriety in the meantime. It is likewise the ideal method to make your image significant to your intended interest groups. Case shut.

Manufacture your advertising toolbox.

The following stage in the process is to work out the rest of your advertising toolbox. This may incorporate one-page “deals sheets” that depict center administrations offerings or key markets served. What’s more, there might be a short “pitch deck” that reviews the firm or key offerings and an e-pamphlet about the firm. These are seldom printed pieces any longer.

Progressively this advertising toolbox likewise incorporates recordings. Mainstream video points incorporate firm outlines, contextual investigations or “meet the accomplice” recordings. Key administrations offerings are likewise exceptionally helpful. On the off chance that readied suitably, these devices serve a business improvement work as well as are critical for mark advancement.


Why Slack Doesn’t Work For Project Management

Nothing Is Organized.

One great thing about Slack is how you can thread the comments. That works really well to split off conversations in different directions. But are you going to run your projects that way?

What if someone doesn’t start a new comment thread when they’re supposed to? Then what?

With project management software, each task and project has a designated specific area. Nothing will get lost.

Instead, you can use Slack for more broader questions and ideas, not specific details.

Everyone Nags Each Other About Project Updates.

Instead of writing that awkward, “Hey, how is this project going?” you can set it and forget it with project management software.

You set the date a task is due.

Then the assigned user will automatically be notified about it.

Once the task is done, they can check it off and move to the next one task or project.

There’s no need to be passive aggressive. If there’s an issue, everyone can see it and diagnose it within Workzone before it blooms into a much more massive issue. That’s impossible to accomplish in Slack.

It’s Impossible To Gauge How Much Work Someone Is Doing.

How is your team using their time and what they’re working on?

Reality is when your team is not sharing their favorite GIFs, they’ll be working on several different projects at once and you won’t remember them all. Some may even fall off your radar.

Slack doesn’t help with this, it only makes it worse. Stuff gets buried in the feed (see #1). Which team members are working on which project, and how long will it take them?

If you have another huge bomb of a project, who will be the best person to handle it? Who has room for the work and who doesn’t?

Slack won’t give you any hints. A dedicated project management system will help you manage resources and figure out who is best suited for the project and if they have the time to do it.

So its better to have SLACK for Communication but Not for Project Management FIT..!!

I personally prefer to use SLACK for all sort of communication for projects, creates CHANNEL for each new project & thus it works well.

It helped me a lot for my Virtual Project Management…!!

Insights of Pinterest : A platform which can help your BUSINESS GROW

Pinterest is where people discover new ideas and find inspiration to do the things they love!

Pins are ideas that help you get creative or try something new, whether you’re planning a camping trip or collecting home improvement hacks.

Pins are saved to boards, keeping your ideas organized and easy to find. Follow other people or boards that are saving ideas you’re interested in, so you can do even more of what you love.

Convert Your Pinterest Personal Page to a Business Page

Last year, Pinterest added business pages to their offerings. Even though there’s no obvious difference in how the page appears to users, business pages provide helpful information via the added analytics features that personal pages don’t.

Take a few minutes to convert to a Pinterest business page and learn about the analytics and metrics you can measure; for example, number of unique users, number of repins, impressions and visits to your site and content that gets the most repins.

Need Assistance with Pinterest?

Here I am : Skype : prakritisinha3

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Designate Boards to Represent Your Business

It’s easy to get caught up in the casual feeling of Pinterest and lose sight of the opportunity to create boards that are reflective of your business.

Constant Contact is a great example of a business that has created a number of business-specific boards. In total, they have 97 boards and of those boards, 20-30% of them relate specifically to their brand and even have the business name as part of the board name (e.g., Constant Contact Infographics, Constant Contact Guides, Life at Constant Contact, Constant Contact Offices).

Similar to how you share content on other social networking platforms, strike a balance on Pinterest. Curate boards that share information of interest to your target audience and boards that are about your business.

Invite Others to a Group Board

Looking for ways to collaborate with clients and prospects on Pinterest?

One way is to create a group board and invite users to pin to your board.

While others can contribute to the board, as the creator, you will be the only person able to change the board’s title and description. You can also remove pinners and any inappropriate pins from the board.

To learn more, take a look at Pinterest’s Top Group Boards with 1000 boards to choose from or browse Board Deck’s directory of Pinterest community boards.

Promote Your Less-Followed Boards

When it comes to pinning, boards that get less of your attention are followed less.

Take advantage of all of the real estate you have on Pinterest and share the wealth of your successful boards!

Repin from boards with fewer followers to boards that have a related theme and more followers.


Why is Market Research Important for your Business?

Just the phrase market research can make people feel overwhelmed, by understanding what it is and why it’s important you can be relieved of those tensions. I think most people get confused, by not understanding that there is a difference in market research and marketing research, let me explain.

Communication Driver: It drives your communication with current customers and target prospects.

Identifies Opportunity:  Market research will show you where the opportunities are and help you identify not only the high-level opportunities but will also assist in showing you the more immediate “low hanging fruit” opportunities.

Lowers Risk: Detailed data can help you in lowering risk. It shows you where the opportunities that will produce results are and keeps you focused and voiding the “squirrel syndrome” when it comes to your marketing.

Wish to go for your Own Market Research Survey ?

Contact : E-mail :

Skype: prakritisinha3

Improved communications between the company and its target customers through accurate understanding of customer needs and meeting them effectively, leading to enhanced customer satisfaction.

Minimized risk through precise analysis of the customer’s exact demands and developing perfectly matching products and services, thus reducing errors and failures.

Measuring business success through analysis of the research data and evaluation of business progress and growth. Even possible pitfalls and solutions can be gauged.

Successful businesses worldwide periodically conduct market research in order to stay tuned to changing market trends and to retain their competitive edge. Whether your business is in a start-up stage or in an expansion phase, market research is vital for understanding the critical characteristics of your target market to increase sales revenue, profit, ROI and overall business success.


Facebook has just announced a drastic change to their newsfeed algorithm

Mark Zuckerberg has stated plain as day that users will see a lot less posts from business pages – and more content from their friends and family.

1. Flat out – expect to see your page’s reach, referral traffic and video watch time decrease. Organic has been “dead” for a while for most brands, but this is Facebook signing the death certificate.

2. As more businesses continue to fight to be seen in the newsfeed, expect the cost of advertising to on the platform to drastically increase.

3. Poorly performing ad sets, a result of bad creative, poor copy or irrelevant targeting are going to cause a bigger hole in your advertising budget.

4. Click-bait and the effort to spread paranoia isn’t going to work, as Facebook is going to prioritise personally “meaningful” interactions, and not the volume of interactions.

5. Content that gets people to interact and comment will surface higher, but engagement-bait is going to be penalised. Sorry marketers, but you’re going to have to figure out a way to get people to take interest in what you say without giving away freebies or asking for likes to enter a contest.

As a user, this excites me.

As a marketer, this means getting very particular about media planning.


Everyone Has a Story in Life

A 24 year old boy seeing out from the train’s window shouted…

“Dad, look the trees are going behind!”

Dad smiled and a young couple sitting nearby, looked at the 24 year old’s childish behavior with pity, suddenly he again exclaimed…

“Dad, look the clouds are running with us!”

The couple couldn’t resist and said to the old man…

“Why don’t you take your son to a good doctor?” The old man smiled and said…“I did and we are just coming from the hospital, my son was blind from birth, he just got his eyes today.”

Every single person on the planet has a story. Don’t judge people before you truly know them. The truth might surprise you.

#Judgemental #Story #Live #Motivations #Life #People


Shake off Your Problems

A man’s favorite donkey falls into a deep precipice. He can’t pull it out no matter how hard he tries.

He, therefore, decides to bury it alive.

Soil is poured onto the donkey from above.

The donkey feels the load, shakes it off, and steps on it. More soil is poured.

It shakes it off and steps up. The more the load was poured, the higher it rose.

By noon, the donkey was grazing in green pastures.

After much shaking off (of problems) And stepping up (learning from them), One will graze in GREEN PASTURES.

#ShakeOFF #Your #Problem #Today #Try #Baby #Steps


Looking for Such Boss’s to Work With

I read about a story of a #Founder which really inspired me.. I #wish I could be a #Part of #Such #Teams in near #FUTURE

For 6 months, I paid my entire team through my personal credit card. I was tens of thousands of dollars in debt, but I kept it all as a secret.

My operations manager knew we were struggling financially and asked me why we won’t just let go of some of our designers. She told me ‘you have to take care of yourself first before we can take care of the others.’ In a way, she was right.

I worked long hours just to make sure that our business would stay afloat. It was horrible, but I had no intention of letting anyone go. When I find someone incredible, I invest in them.

If they’re unicorns, why would I want to give them away to another company? Paying them with credit card SUCKED, but it was my way of investing in my team when times were hard. Now, we’re doing better than ever.

We’re having the opposite problem of having too many leads and clients for our team to keep up with and can’t seem to hire fast enough. I have my dream team and I would’ve given all of that up, had I not kept them around.

The point is to invest in your team. They will provide you better ROI than any other investment, without them, there is no company.

#Salute #Thoughts #Appreciable


Never, never assume that your BOSS knows everything.

A young executive was leaving the office at 6 PM when he found the CEO standing in front of a shredder with a piece of paper in his hand. “Listen,” said the CEO, “this is a very sensitive and important document and my secretary has left.

Can you make this thing work?”

Certainly, Sir” said the young executive.

He turned the machine on, inserted the paper, and pressed the start button.

“Excellent, excellent!” said the CEO as his paper disappeared inside the machine. “I just need one copy.”

MORAL OF THE STORY: Never, never assume that your BOSS knows everything.


What Intelligent Employees Hate at Work Place the MOST

This blog is something I can relate a lot too and I share my voice & thoughts always when it comes to this.


I believe companies should provide their employees flexibility in lunchtime, breaks, sick days, family leave, further education, etc.

Also, we should stop believing in the concept of micromanagement. It puts undue stress on employees.

I Think companies should train, coach and mentor their employees rather than investing time on micromanagement.

If you hired someone, it means you believe they are capable of doing the job. Then trust them to get the job done.

You don’t need to be constantly monitoring their every movement.

The best ideas and advancements are a result of empowering your team.

Micromanagement suffocates, demoralizes and kills creativity.

Select the right people and give them room to get the job done.

#Raise #Voice #Kill #Micromanagement #Be #The #Change #Thought #Shared