Why Slack Doesn’t Work For Project Management

Nothing Is Organized.

One great thing about Slack is how you can thread the comments. That works really well to split off conversations in different directions. But are you going to run your projects that way?

What if someone doesn’t start a new comment thread when they’re supposed to? Then what?

With project management software, each task and project has a designated specific area. Nothing will get lost.

Instead, you can use Slack for more broader questions and ideas, not specific details.

Everyone Nags Each Other About Project Updates.

Instead of writing that awkward, “Hey, how is this project going?” you can set it and forget it with project management software.

You set the date a task is due.

Then the assigned user will automatically be notified about it.

Once the task is done, they can check it off and move to the next one task or project.

There’s no need to be passive aggressive. If there’s an issue, everyone can see it and diagnose it within Workzone before it blooms into a much more massive issue. That’s impossible to accomplish in Slack.

It’s Impossible To Gauge How Much Work Someone Is Doing.

How is your team using their time and what they’re working on?

Reality is when your team is not sharing their favorite GIFs, they’ll be working on several different projects at once and you won’t remember them all. Some may even fall off your radar.

Slack doesn’t help with this, it only makes it worse. Stuff gets buried in the feed (see #1). Which team members are working on which project, and how long will it take them?

If you have another huge bomb of a project, who will be the best person to handle it? Who has room for the work and who doesn’t?

Slack won’t give you any hints. A dedicated project management system will help you manage resources and figure out who is best suited for the project and if they have the time to do it.

So its better to have SLACK for Communication but Not for Project Management FIT..!!

I personally prefer to use SLACK for all sort of communication for projects, creates CHANNEL for each new project & thus it works well.

It helped me a lot for my Virtual Project Management…!!


Why is Market Research Important for your Business?

Just the phrase market research can make people feel overwhelmed, by understanding what it is and why it’s important you can be relieved of those tensions. I think most people get confused, by not understanding that there is a difference in market research and marketing research, let me explain.

Communication Driver: It drives your communication with current customers and target prospects.

Identifies Opportunity:  Market research will show you where the opportunities are and help you identify not only the high-level opportunities but will also assist in showing you the more immediate “low hanging fruit” opportunities.

Lowers Risk: Detailed data can help you in lowering risk. It shows you where the opportunities that will produce results are and keeps you focused and voiding the “squirrel syndrome” when it comes to your marketing.

Wish to go for your Own Market Research Survey ?

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Improved communications between the company and its target customers through accurate understanding of customer needs and meeting them effectively, leading to enhanced customer satisfaction.

Minimized risk through precise analysis of the customer’s exact demands and developing perfectly matching products and services, thus reducing errors and failures.

Measuring business success through analysis of the research data and evaluation of business progress and growth. Even possible pitfalls and solutions can be gauged.

Successful businesses worldwide periodically conduct market research in order to stay tuned to changing market trends and to retain their competitive edge. Whether your business is in a start-up stage or in an expansion phase, market research is vital for understanding the critical characteristics of your target market to increase sales revenue, profit, ROI and overall business success.

TOP 3 Reasons why you Need a Business Plan

Why do you want a business plan? You already know the obvious reasons, but there are so many other good reasons to create a business plan that many business owners don’t know about.

1. To map the future

A business plan is not just required to secure funding at the start-up phase, but is a vital aid to help you manage your business more effectively. By committing your thoughts to paper, you can understand your business better and also chart specific courses of action that need to be taken to improve your business. A plan can detail alternative future scenarios and set specific objectives and goals along with the resources required to achieve these goals.

By understanding your business and the market a little better and planning how best to operate within this environment, you will be well placed to ensure your long-term success.

2. To support growth and secure funding

Most businesses face investment decisions during the course of their lifetime. Often, these opportunities cannot be funded by free cash flows alone, and the business must seek external funding. However, despite the fact that the market for funding is highly competitive, all prospective lenders will require access to the company’s recent Income Statements/Profit and Loss Statements, along with an up-to-date business plan. In essence the former helps investors understand the past, whereas the business plan helps give them a window on the future.

If you are in need of Business Plan let me know at :

E-mail : prakritisinhacs@gmail.com

Skype : prakritisinha3

Worksample at : goo.gl/J2pTnz

When seeking investment in your business, it is important to clearly describe the opportunity, as investors will want to know:

• Why they would be better off investing in your business, rather than leaving money in a bank account or investing in another business?

• What the Unique Selling Proposition (USP) for the business arising from the opportunity is?

• Why people will part with their cash to buy from your business?

A well-written business plan can help you convey these points to prospective investors, helping them feel confident in you and in the thoroughness with which you have considered future scenarios. The most crucial component for them will be clear evidence of the company’s future ability to generate sufficient cash flows to meet debt obligations, while enabling the business to operate effectively.

3. To develop and communicate a course of action

A business plan helps a company assess future opportunities and commit to a particular course of action. By committing the plan to paper, all other options are effectively marginalized and the company is aligned to focus on key activities. The plan can assign milestones to specific individuals and ultimately help management to monitor progress. Once written, a plan can be disseminated quickly and will also prompt further questions and feedback by the readers helping to ensure a more collaborative plan is produced.


5 Smartest Content Marketing Tips for Efficient Marketers

In the world of content marketing, it’s inescapable: Success comes down to engagement.

You can have thoughtful branding, great products, and a hard-working team, but if you’re not engaging your buyers through each step of the customer lifecycle, you’ll never reach your full potential. Simply put, without engagement, a key component of your marketing strategy will be missing: your audience.

Content is re-shareable

One of the most time-consuming elements of content marketing is that it constantly requires unique and new content, even on topics that have been looked at and written about many times.

While it should always be novel, it is important to distribute the same content on different social media and online platforms, forums, blogs and pages. In this way, the customer reach is greatly enhanced and the resources are put to good use.

Even on the same platform, such as Facebook, some content – particularly infographics – can merit a re-share if they have gone unnoticed the first time around. Over time, the same topic or article can be shared with minor changes in the formulation of the title. With this occasion, efficient marketers can run a small A/B testing procedure on their audience in order to learn more about the individuals composing it and the things to which they react. However, this cannot be a regular practice at it would hurt the overall opinion that customers have the page or blog.

Content for mobile

Smartphones are the new way in which people surf the web. As a result, the demand in mobile-friendly content has soared, with search engines even “punishing” websites that are not in tune in the mobile format. The way in which consumers ingest content is extremely versatile, across multiple channels.

One way in which to stay on top of the wave of mobile internet usage is by using Google Trends to establish what customers want locally. Geo-tracked, mobile usage offers more information to work with. Moreover, consumers that access a site through their smartphones or tablets have a higher bounce rate than desktop visitors, meaning that they more likely to respond to backlinks and other digital “breadcrumbs” within any form of content that leads to a product.

Keyword research

Keyword research is not only useful in SEO, but it can also offer useful content suggestions, tailored to the target audience and their search habits. For example, keyword analysis can help marketers come up with new content ideas, going beyond the most popular terms and targeting topics that can still be successful, without being predictable.

Content performance

An analysis of the existing content’s performance can offer useful insights, from the most popular posts to the audience’s browsing habits. This data can help marketers create more effective content, adjusting if needed the length of it, the formatting, the visual assets, or even the user experience if there seems to be a high bounce rate.

Competitor analysis

Another useful aspect that can help in the process of content discovery is to monitor what your competitors are writing about. It might be a good idea to monitor your competitors’ most popular topics, the types of content they are using, the ideas they are expanding into, or even the creative aspect of their content marketing strategy. This can give you a good indication of their most successful aspects, while you can also explore the areas that you could cover.

Get in touch now & lets make Viral Content Marketing Strategies :

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When should your startup start hiring freelancers?

So you’ve got your product and your site up and running and you’ve got some customers. Time to celebrate!

Nope, there’s no time for that. Now you need to scale quickly and get revenue ASAP. To do this you need to be delivering great quality content consistently.

The question is, should you hire freelancers to do it or share the tasks with your in house team? There’s no clear cut answer to this, because it depends on who you’ve got in your team and where your company’s at. But here’s some clues that might help you figure out whether it’s time to bring in freelancers or not.

Is it a priority?

The first and most important thing you need to keep asking yourself is whether the content you’re planning to hire freelancers to make for you is a priority. To figure this out you need to look at your customer personas and business milestones and decide whether it’s something that could really move the needle for your business. It’s great to have growth experiments continually on the go, but they need to be projects that could actually bring the company measurable value.

It’s so easy to get distracted by the next shiny project. What about a podcast? Or trying Facebook Live or Instagram Stories? Or making a quiz for your on-boarding? The list is endless and you’ve got to fight to stay focussed and not drown in endless possibilities. Trying to do everything is just useless and it’s a trap we’ve all been in. Putting out 10 projects all at once might feel satisfying but if they’re all rubbish then it’s worse than doing nothing.

Do you know what you want?

There’s no point starting to look for freelancers to hire for a project unless you actually know what you want. And it’s not enough to say “I need an infographic” or “I’d like a new logo” because that’s just telling them the type of content without providing any details. It’s obvious that they couldn’t go and start working on the project with just that information so it’s not a useful brief.

It’s also not enough to say “I’d like a modern looking stylish logo that’s attractive” because almost everyone wants that and it doesn’t give the freelancer anything to go on. You need to provide the details of exactly what you want it to look like. If you find it hard to do that then find a similar example online and provide a link in your project brief. Just don’t give them a vague sentence and expect them to go away and create a high quality piece of work, that’s really unrealistic and unfair.

Remember that you can’t give a freelancer too many details on a project. Going into massive amounts of detail might seem silly to you, but you need to remember that the freelancer you’ll hire will know nothing about your company or the project.

If you’re happy for the freelancer to make all the creative decisions then that’s fine. But you’re being a terrible client if you say it’s up to them and then complain that it’s not how you imagined it. Freelancers can’t read your mind and it’s up to you to give them a clear brief so they can deliver what you need. To do that you need to have the time to do the research and write the brief, so be prepared to factor that time in.

Getting clarity of what you want for each project will come from knowing who your customer is and what value you provide to them. Make sure that everyone in the company is on the same page on this and understands what the purpose of the content is. If you or your colleagues are not clear on this, then you’re not ready to hire a freelancer to create it.

Are you ready?

“If you build it, he will come”, Kevin Costner famously says in the film ‘Field of Dreams’. Except they won’t unless you:

1. Go out and actively find them.

2. Give them a reason to come (through valuable content or incentives).

3. Continue giving them value to make them stick around.

That means getting your prep work done by setting up Google Analytics properly and establishing processes to market the content, such as planning outreach targets, setting up re-marketing channels and creating landing pages to collect emails.

You also need to have clear communication with the freelancer on exactly when you want the content delivered. This means working out where it fits in the editorial calendar, what other content you’re creating that might support it and assigning someone that the freelancer can report to throughout the project.

There’s no point hiring freelancers to create any content if you’ve not got all this together because you’ll just be wasting your time and money and their talent and hard work. If you’re not organising each marketing campaign like a military operation then you’re not making the most out of promo opportunities available and are just winging it. And marketers who make it up as they’re going along aren’t effective.

I Hope now you are Pretty clear with the idea of hiring a FREELANCER ! Its the FUTURE, meet right people for your need & lets start working on your ideas.

I am here to help you with Market Research, Business Plan, even hold a good reference of potential developers, designer & testers. Not only this I myself share a PERFECT hand over DIGITAL MEDIA MARKETING Strategy making.

So why wait reach me now TODAY..!!





Freelancers were most typically used to scale up quickly for a project (56%) or to access skills not currently in-house (49%).

Significantly, only 1 in 10 hiring mangers believed physical presence in office was important to a new hire’s success. 46% of managers who hired freelancers in 2016 had used online resources to do so and on average, freelancers hired via online sources started contributing to their team 40% faster than those hired offline.

So, should you join the revolution and begin hiring freelancers online? Here are our five reasons to hire freelancers via an online freelance marketplace:

It provides access to a large number of available freelancers – often, for free

Online freelance marketplaces provide access to thousands – or in the case of larger companies like Upwork and Guru.com, millions – of freelancers. You can quickly find available freelancers with the skills you need. It’s ideal for quickly finding freelancers to complete short-term and/or rarely occurring tasks.

Often, this doesn’t cost you, the hirer, a penny. Many freelance marketplaces make their money by charging freelancers a fee and/or a percentage of their earnings.

It provides access to a diverse range of talent

Freelance marketplaces offer freelancers with a huge range of skills – skills that may be difficult for you to source locally and easily. A freelance marketplace lets you filter your search for freelancers with the particular skills and experience you need.

It pre-evaluates potential talent

Most online freelance marketplaces have a ranking system, based on some or all of these criteria: feedback score, reliability, successful/timely task completion, onsite tests, money earned. This gives you a quick way to find reliable freelancers with a great reputation.

You can already see they can get the job done without working your way through a CV or interview, or spending time and money going through an agency.

It can simplify your payment processes

Rather than setting up an array of payment methods for freelancers around the globe, you can quickly and easily pay all your freelancers through the online marketplace. Most of them will allow you to bring existing clients or freelancers on board, so it could even make paying your existing freelancers easier.

It can streamline your freelance admin and communication

An online marketplace can help you manage communication and work submission through their online workstreams and messaging systems. Rather than wading through emails or using a variety of communication methods, you can just keep one tab open on your device and deal with your entire freelancing team through the marketplace.

Most sites will have inbuilt terms and conditions of hiring (e.g. payment terms for invoices), so both yourself and your freelancers will be clear on what’s expected and when.
If things go wrong, these terms and conditions also mean you’ll have recourse to a third party – the marketplace.

If you’ve never considered using an online marketplace to hire your freelancers before, hopefully you can now see that it can be a very simple way of accessing great freelance talent. Why not give it a try?




5 New Website Ideas For Entrepreneurs To Make Money

In reality, people don’t pay attention to their ideas at most of the time. We could not predict, how a “silly idea” may change your own life. That too applicable for online based web site businesses. With the evolution of blogs and social media tools, there is tremendous growth in the field of online business.

Discussion Forums (on future hot topics) That Grows By Itself.

Discussion happens on a topic and it never ends. Everyone will have a different opinion and always someone there to trigger debates. The idea is to start a forum on a “future hot topic”. Find out such future topics on Internet to start from today.

• For example, 3D television’s are emerging and in 1-2 years the complete world will move into 3D entertainment.

• Keeping that in mind, this will be right time today to launch a “forum on 3D” to get into the market earlier. So that after 1-2 years, your forum will lead the 3D television industry.

Think such future hot topics and launch a forum today itself.

Simply, Build Niche Websites.

The simplest of all ideas, building niche web sites or blogs. Many of the successful affiliate marketers are applying this business strategy. Build a tiny web site on a micro market and sell products focusing a small audience. Build 5-10 such websites, sit and earn money. This is a most common idea but it works only when you play the game of SEO (Search Engine Optimization) wisely.

Ranking your new website on search engines take a considerable amount of work and time. Once ranked higher, the results will be good and you can setup a solid income stream in your life.

Simple Problem Solving Utility Websites.

Internet users are mostly looking for a solution to their problems. The idea is to take such problems and provide a solution.

• A simple utility web site which takes input from the user and helps them to solve their problem. Few examples, a simple online tax calculator, online insurance calculator etc. focusing a particular audience works well.

These are “build and forget” kind of web sites which consistently grows in the market. One step further, you can pick an idea that will have demand for the lifetime so that you don’t need to spend a lot of time on the website. In fact, you can create an App along with the website in order to attract a lot of customers.

Social Media Application Sites.

Social Media application or utilities are still in demand. Shall develop a simple web application which helps to manage social media tools like Twitter, Facebook on a single page. All you need to use their exposed developer API’s to build such tools. These kinds of tools are almost saturated in the market but still, you could narrow down to a specific market/audiences.

Further, you could go up steps further in linking multiple social media tools at one place.

• For example, you can create a new website to manage multiple social media accounts at one place or a tool to easily import or export content from social media websites.

Market for Health Care – Still it works !

Whatever technology changes, the market for Healthcare dominates everywhere. There is always room to enter this competitive market but it’s worth investing your time and money. Again, you should always be focused on your idea towards a specific audience.

• A simple directory to locate Specialized Doctors in your location or a directory to locate Specialized Consultants in your locality is few of the examples. You can also develop an App so that the users can easily access the information from their smartphones.


Mobile App Ideas:That Will Make You Think!

An app startup is all about a great idea. What the app can offer and is the app really needful, will it hit the market are some of the questions that comes to every entrepreneur’s mind. But coming up with one of the best app ideas is not as easy as it seems. It is the most crucial and difficult part of the process that you have to overcome.

Solution-Based App Ideas

One of the best ways to come up with mobile app ideas is to create a solution for a problem people face in their everyday lives.

First, you need to identify a problem that you experience on a regular basis. Can you think of a solution to make this problem less prominent? If you can, then you might be at the root of a new app idea. Can this solution be achieved with an app? If the answer is yes, then there’s a good chance you’re on to something. The last thing you should ask yourself is; do other people have the same problem too? If the answer to this is also yes, then you have a solid idea for a new app.

This is a common approach for creating new apps and businesses in general. It works well because it encourages you to look at things in simple terms. It’s much easier to fix a basic problem than to come up with a complex and completely new idea. And if you understand the problem yourself, then you’re in a good position to fix it.

Push notifications

A lot of people do a lot of searching on a lot of stuff throughout the day. Chances are, by the end of the day, 80% of that data slips out of their minds. That does not mean, such data has to slip out of your mind too! They made a search because they needed the thing.

Push notifications do that for you. They keep your prospects informed about anything that they were interested in, a while back.

This basically solves two different purposes they keep a door open for a prospective action, on your side, they help develop loyalty like nothing else, on your prospects’ side.

Beacon/Location based services

The use of beacons, NFC and GPS for mobile apps will go northwards. Brands have already started installing beacons within their stores to send push notifications (targeted messages) to their target audience. Also, location-based services apps will see more takers. These are another type of apps wherein you define a geographical area and send push notifications to people who have downloaded your app.

Color + Typography

Considering the difference between mobile and desktop screens, in context with their size and angle formed with eye, typography and colour schemes used for mobile screens have to be different from what is used for larger screen sizes.

Clarity is the key here.

Users have the habit of thumb scroll down on mobiles, and that happens quicker than scrolling with a mouse. So basically, they skim. Typography used for mobile apps have to be such that the most important information has to get registered the quickest.


5 Smartest Mobile App Technology Trends For 2018

2017 saw a tremendous transformation when it comes to the domain of mobile application and technology. It took a giant leap in terms of customer experience. With tech leaders like Google and Apple looking to get broader application references with latest devices and utility scope, we have seen great changes made in AI, VR and AT which are interpreted into the real-time application of mobile solutions.

As the year draws to its end, there are different technological trends that are emerging in the market which will leave a great impact in the year 2018 in the mobile technology. There are prominent ones which explore future prospects and caters the requirements of the user with innovative and newer offerings, proposing great opportunities for any mobile app development company looking to earn profits in these changing times.

Expect more of IoT and Wearables to hit the market

Internet of Things (IoT) has made its headway in people’s lives and is currently used in a variety of forms in different segments. It has penetrated in extensive fashion especially in the home automation segment in recent years. If we talk about Wearables, there are many examples which evidently showcase how swiftly they are growing in the market and people’s lives. It is not a particular realm or a segment, but it is present virtually everywhere in the form of smartwatches, smart glasses, fitness bands and Bluetooth earbuds. With many innovators and industry experts in manufacturing taking wearables as a perspective segment of exploration and exploitation of the technology, they are thinking of making major strides in the field. It is the most profitable thing after smartphone. At present over 25,000 apps are present in the domain of wellness and fitness category in various app stores such as Android Play Store and Apple App Store and the numbers are expected to grow tremendously in 2018. It brings a great opportunity for growth of technology, especially for the forward-looking businesses.

On-Demand Apps

On-demand applications are now very popular. They make our lives easier and more convenient, and we can use them from anywhere.

Examples include:

• Cleaning services

• Laundry services

• Beauty services

• Food delivery

• Taxi services

Why these apps are so popular:

• Convenience

• Availability of nearby services

• Timely services

• Easy Payments

Android Instant Apps

Android Instant Apps – native apps that function like websites, can attract more people with their convenience. Android Instant Apps don’t require installation, all borders are removed between app and website.

• You can have all the advantages of your app within your site, with only one click.

• Access apps from anywhere without installing on the device

• Run Android apps as seamlessly as loading a web page

• Compatible with all the Android versions from Jelly Bean to current

• Easy to share

• Save space on your smartphone, no unwanted app downloading

Hybrid apps getting over Native apps

App technology is every expanding domain which provides more resourcefulness as well as compliant towards evolved business requirements and commitments. It is currently taking a route which is flexible enough to prove to be more valid as well as coherent in its various offerings along with cost-effective integrations as well as compliances which are flexible.
Businesses are now moving towards more comprehensive options and showing keen interest towards hybrids mobile applications. Irrespective of the domain, type or even size of the business, one can certainly see that most of the hybrid apps are present on all the platforms, and this is due to the fact that any mobile app development company looking for getting significant market share, is going for hybrid app development which is not only easy but has affordable access. With getting the right skills required for web app development, one can easily develop hybrid apps catering the growing demand for such apps.

Lazy loading

Another great trend that we should expect in the upcoming year is related to the lazy loading technology. 

The thing is that the images that load for too long prevent the user from opening the whole article. It takes time to load the page, and users leave not willing to spend too much time on the page waiting. 

As a result, the bounce rate grows, and the conversion rates drop. So, to prevent this, technology gurus have decided to implement the lazy loading which basically means that images only load when their turn on the page comes. Otherwise, they do not overload the page. Quite smart, don’t you think?

Mobile app development is in its prime at the time being. And it is important to keep up with the latest trends in order to deliver the topical product to your end user. 


The benefits of starting with a higher bid strategy on Facebook

Using a higher Facebook Ads bid strategy may cost you more in ad spend, but it does provide several benefits over lower bid strategies, as follows:

Better engagement – A high bid strategy gives you the greatest chance to serve ads to people who are most likely to convert. This means your ads receive more clicks and a better click-through rate, relevance score, and ROI.

If your ad is performing badly with a high bid strategy, then you know 100% that there is a problem with your ad copy or audience.

If your ads perform poorly on a low bid strategy, you won’t be sure if it’s your low bid, targeting, or ad copy that is the problem.

Consistency in performance – If you noticed any inconsistencies in your campaigns on a day-to-day basis (varied sales, impressions, or click-through rates), then in most cases this is due to a low bid strategy as ads are not shown to the prime audience.

The upper hand on competitors – By paying above what Facebook suggests you should bid per action, your campaign will score better in the ads algorithm, ensuring your ads are shown more than your competitors’.

If your competitors are using automatic bidding, they’ll also notice their ad spend rise dramatically and may decide to stop running the campaign. This will reduce the competition within the auction and lower your overall costs after the first few days.

If they are using manual bidding, then they’ll notice their reach dropping and will have to decide whether they want to increase their spend or cut the campaign.