What is SSL? Is it really beneficial for our website?

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A SSL (Secure sockets layer) is the standard security technology for establishing an encrypted link between a web server and a browser. This link ensures that all the data passed between the web server and browsers remain private and integral. It is basically an industry standard and is used by millions of websites in the protection of their online transactions with their customers.

CREATING A SSL CONNECTION

  • When you try to create a SSL connection, there will be a number of questions about your company website and then it creates two cryptographic keys
  • A private key
  • A public key
  • A public key is placed into a certificate signing request (CSR)- a date file which also contains your details.
  • During the application process, the Certificate Authority will validate the necessary details and issue a SSL certificate to the private key.

Yes, it is very much beneficial for the website because:

  • It inspires trust and show visitors that you actually value their privacy.
  • They increase the customer confidence.
  • They protect each and every sensitive information like Address, Password or Credit card number by encrypting the data during transmission from the server computer to a customer’s web server.

All SSL certificates are issued to either the companies or to a legally accountable individual. This certificate contains the domain name, company name, address, city etc. Apart from these it also contains the expiry date of the certificate and as well as the renewable process.

So, here’s the alert to all the website, act smart and try getting a SSL certificate ASAP.

 

Google Remarketing : What All it have ??

What is Google Remarketing ?

Suppose a customer comes to your website, explores but didn’t buy anything. Now google remarketing provides you a clever way to trace the customer again.

What google remarketing does is, it saves the cookie ID of customer when he has visited your website/ product, now by the cookie ID you can target your ads to his web/application.

The ad could be of both form text/image.

It sounds insane that it saves the cookie ID and by this you can trace the user and show him ad of the particular item it searched over your portal/website/app. But it is not insane actually, you will know at later stage of this article.

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When to Plan Remarketing ?

Once PPC/ google adword done and you have made people visit your website once. The next campaign you plan to get business from the existing traffic is by Google remarketing.

Google has improved his services now a days for advertiser, it authorize you to save cookie ID up-to 100 people and you can set particular target ad to the cookie ID saved. It has undergone some revision and thus customized many controls and flexibilities to the advertisers. As google remarketing is a part of google adword you can trace outcomes through normal conversion tracking.

This will help you to target the particular audience with personalized ad and further help to catch the customers who hasn’t buy anything immediately.

Aim of Google Remarketing :

The main aim of google remarketing is to create a brand awareness to the visitors of the website, by targeting days, months or any lifetime the advertiser desires, though the user has all the authority to block or remove the ad access. He is free for that.

So plan something which is really cache and by one view only the customer can understand things easily. To be successful try to focus on relevant ads and be specific over the customers search.

What is web hosting ?

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In very simple words web hosting may be defined as an activity or the business of providing a storage space and access for the websites.

Web – hosting is a kind of service that allows organisations and individuals to post a website or webpage over the internet.

When you make a website and want other peoples to look for it you will need to publish or upload it with the help of something which is known as web hosting service

A web – host or web hosting service provider is a kind of business that provides the technologies and services required by the websites or webpages to be viewed or displayed on the internet.

A special high powered computers which are known as ‘web servers’ are needed to store and host the websites ,when internet users want to view your website they need to type your website address into their browser , their computer will then connect them with your server and your webpages will be delivered to them through browser.

Most hosting companies require that you own your domain name in order to host with them , before we jump into the different types of web-hosting it’s important to remember that you need to have a domain name so that your website can easily be founded over the internet , the domain name is something which is very essential for your company’s internet address , in the same way as your company’s street address is required to find your offices , a domain name is used to find your website, considering this a user needs to pick a suitable domain name which is memorable and moreover relevant too.

Since domains are so simple and buying them is simple as well , using domain registration services one can easily get domain name for their organisations from various famous platforms like godaddy or Online Trouble Shooters at just very nominal and easily affordable cost / year.

Now the next important thing is the Types of web hosting

With the advancement and progress in the technology different types of web hosting is now available to meet the different kinds of requirements of websites by the customers , some of them which are being widely used now a days are-

ü Shared web –hosting

ü Website builder

ü Cloud hosting

ü Dedicated hosting

Shared web-hosting- shared web hosting is the most common type of web hosting and also the easiest to start on with.

In shared hosting one server is shared between many customers, which typically offers some advantages as well as disadvantages.

ü It’s cheaper– it’s generally less expensive because you don’t need to pay for the whole server upfront

ü It’s easy to use- shared web-hosting offers the preconfigured server with the most popular and which are in trend options available and your hosting company will take care of few factors like maintenance and security updates on behalf of you.

ü Less flexible- you probably won’t be able to block a specific port or modify a core component with the shared web hosting.

Because shared web-hosting is the most common type of web-hosting, most of the companies simply prefer to it for website hosting

Website Builder-website builder is one of the easiest way to build websites and get appeared online, the site builder comes with hundreds of professionally designed templates that can be further customised as per your needs to make your website exactly as you want. The website builder includes a free domain name and an automatic web hosting account setup. It has also got some advantages as well as disadvantages.

ü Easiest way to appear online- with no any additional learning required and hundreds of free templates available you can appear online in very few time with website builder

ü Professional results @ very low cost- Mid phase website builder gives you all you need basically for a low monthly cost and also provides you with an opportunity to edit your site anytime.

ü Highly custom website and difficulty in its functioning- although you have a freedom to embed code and make changes in your website but it can be hard to do and introduce highly custom stuff.

Cloud hosting- cloud hosting is essentially a meeting place half way between ‘website hosting’ and ‘server hosting’ with having some pretty cool advantages as well cloud server allows the sharing of physical server hardware with other loud servers.

This typically offers the following advantages and disadvantages…

ü Most flexible- cloud server provides the most flexible environment available in the hosting sphere, it offers the fast and seamless upgrade options during high traffic.

ü Provides dedicated resources to your website- with the dedicated bandwidth, CPU and memory you can protect the resources that you’ve purchased from being shared, you can better protect your server resources which you need them for your business with cloud hosting.

ü Few other websites occupy the same server-your website will have more resources at its disposal than shared web hosting.

ü Freedom to configure your server- the virtualization software provides much more freedom to make your server the way you desired of it , but it also assumes a higher level of technical experience.

Dedicated Hosting- with the dedicated server hosting a client leases an entire server which is not shared with anyone else and can have full control over it including choice of operating system, hardware etc. just like it sounds with the dedicated server hosting you get your own server and all its resources , it’s like living in your own mansion .

Dedicated hosting also offers some typical advantages and disadvantages..

ü Flexibility and customization- dedicated hosting gives you the full freedom of choosing the exact hardware and software specifications.

ü Full control- you have access up to full extent to your dedicated servers and you can even tweak your setup to meet your needs

ü Prior technical knowledge is required- with the dedicated server hosting it will be the client’s responsibility to configure and manage everything related to the server.

ü More expensive-going with dedicated hosting can cost you more than usual and other kinds of hosting because cost of the server isn’t shared with any other customers.

HOW DOMAIN CAN HELP ME IN BECOMING A MILLIONAIRE?

Becoming a millionaire is a common dream for everyone these days. But not everyone is Born wealthy or Married wealthy or a Hard worker. It actually depends on how smart you work.

And you know! Even a DOMAIN can help you to become a millionaire. Does it ring a bell?

Basically a domain means an area of territory owned or controlled by a particular government. In the context of computing, it is a distinct subset of the internet with addresses sharing a common suffix or under the control of a particular organization or an individual.

You can actually sell your Domain name at the highest price. Domains are like Real estate of Internet. Make sure that your domain name is kind of brandable one. Brandable domain names are sold so much than any other types of domain names. These are domains that sounds like a great brand and can easily be associated with any businesses.

“It’s Highly Important to Choose the Right Place to sell”. So to sell that the first you need to choose a perfect web hosting service.

The other way of becoming a millionaire through domain is by buying a domain name. There are many different ways to buy and sell domain names. Here are the some tips for buying and selling a domain:

Set Price

Setting a specific price is the preferred method for domain sellers that have a large portfolio of domains and aren’t in a rush to sell them.

Auction

Auctions are a great way to sell higher profile domain names where there is a lot of interest, since they typically result in the highest possible price.

Make an Offer

Make an offer sales are well-suited for niche domains that may not have a lot of interest and/or where the exact value of the domain isn’t well known.6

Can a web hosting providers really offer unlimited hosting?

Generally, the term Unlimited Hosting refers to web hosting offers that provides unlimited disk storage, data transfer as well as an add on domain name capacity. Unlimited Hosting providers are actually offering the freedom to host as many websites at an affordable price.

As a Smart consumer, you should recognise that the term “Unlimited” has different terminology in the world of technologies.

Think logically, nothing is actually unlimited. Especially in India, the term “Unlimited” is
actually a “Limited”. Unless you are using few dedicated services like any cheap shared
hosting plans etc, a normal hosting package uses shared resources i.e multiple uses shared
hosting shared hosting packages and its bandwidth. This means that anyone can offer
practically unlimited resources for users.

The way Shared hosting plans has undergone a substantial changes over the years. Earlier all the hosting companies checks about every parameters like database accounts, amount of bandwidth, amount of disk space etc. But now, with new technology coming up, anyone can afford all the parameters required.

With new cheap and shared hosting plans coming up, you can actually pay up some amount and then use the services “Unlimited”. In other words, all the web hosts selling shared hosting today have to cheat and sell “Unlimited hosting” because web hosting is a very competitive business till date. The fact is that the Shared hosting plans are sold to small users and small business instead of big businesses.

Now-a- days, all the cheap hosting plans in India like Online Trouble Shooters, Bluehost, Host Monster, Host Gator, ipage, Justhost etc have a certain limitation policy i.e they have a certain usage of Inodes.

You will only be affected if you prefer their “Unlimited plan”. To prevent these things just
don’t jump into the so called concept called “Unlimited Hosting”. Instead of that, just prefer to switch into the cheap hosting or shared hosting plans.