How can I use my graphic design skills in digital marketing and particularly social media marketing?

If you know graphic designing ” you have the main power key for Social Media Marketing”.

8 Steps And You Are IN :

What all you now need to know is :

  1. Know about the best social networking platforms like : Facebook, Twitter, Pinterest, Instagram, Linkedin. Consider the major one only for now.
  2. Next you must know the trick of creative images, or interactive images something like puzzles or something which can get some attention.
  3. Now what all you require is to follow the GOGGLE Calendar, it will help you to remain with festive mood.
  4. Now you are done with the club house of Social Networking.
  5. Begin with 1/2 daily interactive post, more updates will make you over Spam category & less posts will make you forgotten among people.
  6. And yes obviously having social platform accounts is Mandatory.
  7. Now once done with all you can go with Hash Tags, Tags, Trendings etc.
  8. All above was about the things you can do on your own, you may even go for Boost/paid posts, sponsored posts etc. to get some traffic, though at 75% places it is not Organic still you can get a visitors list.

That Is ALL : Best Luck !

What are Branded keywords ?

Brand” name itself is enough too show that already established or ongoing thing it is all about. A brand could be anything, about any industry food, garments, IT etc.

Similar goes with the Branded Keyword : A Branded Keyword is something with is already predefined for that particular item. Suppose you are going to buy a watch, so it is a brand and what all keywords we can relate with it goes for Branded keywords.

Here goes an examples :

  • Buy Watch
  • Digital Watch
  • Analog Watch
  • Wrist Watch
  • Wall clock Watch ( This will go as an another form of keyword “Watch”)

So this all go with “BRANDED KEYWORDS”

Best business to KICK OFF in 2016

This time in 2016 try with a business which is your “CUP of TEA”.

“The value of an idea lies in the using of it.” Thomas Edison

Take an example of Silicon Valley, Start-up funding by India government authorities. If you have an idea which can hit the organic traffic and gets some engagement, you can find investors easily to bloom the idea. Not only India but most of the countries world wide support Start-ups and people are much interested to fund over any startup or idea then other sort of investments like FD, bank deposits, gold, etc. I won’t include Real Estate over it as It also seems to be great idea of investing or doing business but for that you really require a good amount of money.

Why to choose some business this year ? Why 2016 seems to be the perfect time to begin something ? Opportunity yes this year worldwide you can get many opportunities by authorities and government apart from the personal investors & private banks.

Now as we will focus on the Best Business you must give a look,a chance, a time. And yes if you don’t wish to go with a business of your choice you can go for something which are in trend. Smartly saying profitable deeds is of concern.

You can really observe how the world is trending for Startups, makeups, business, ideas and a new world. By recent reports it can be predicted that by 2018 most of the people would be in creative work, startups leaving the barrier of 9 to 5 and escaping to a new world of revolution.

Your work is going to fill a large part of your life, and the only way to be truly satisfied is to do what you believe is great work. And the only way to do great work is to love what you do.” – Steve Jobs

The most important and effective one now a days is making the offline business to online. E-commerce yes Online Trading these are the common trends.

E-Commerce : It is already in trend and very soon gonna capture the world wide public some or the other way. Online Trade could be considered as a sub category of E-commerce. The drift of can be observed easily now a trades. People have started online trade for the same by financial blogging, reviews & ratings.

Education Hub : If you are a good tutor or either willing to make people educate, you must definitely go for Education Hub set-up. It will help many to learn, educate and explore. Establishing coaching centers or going for any school, college Franchise is in Trend. Pre-Schools Franchise chain is really seems best option among all.

Training Hub : It may co-relate to education but yes you can set a distinguish in between. You can begin with a training hub, a place you can make people skill about the particulars they desire. This phase may come after education or at the stage of completion of education. You can find big corporate or companies are starting training & get certification a benchmark for your carrier etc. something like that. Trademarking your Training Institute/ Organization will give you a good benchmark to stay.

Food Centers : Food is the basic necessity and if you go with starting a mess, a restro or Hotel at a place where it is really required. Then you have hit the target and you can again help with the best hospitality you can. This doesn’t end here you need to stay focus with amenity you are providing, the quality of food you are serving, your team the hospitality you are serving with. Be precise over the work & observe the flow of customers. You may even start a small shop where you can sell Rolls and build an Empire by the way you are presenting & serving.

Franchise : You may also opt for the franchise of already establish brands like Mac D, Pizza Hut, Subway, Levis, Woodland etc. over every domain you can find big franchise distributors. It just require a good space, the amenities as per contract and obviously to fulfill all the criteria a good sum up money is required. Once you find one outlet working well you can try for more outlets and simply expand.

Health & Fitness Hub : Now a days health has became a major concern and each individual has a major focus over it. Start a physical fitness club, Gym etc. Be specific with the equipment you are providing, the trainers present at your organization. Major concern should be over health of your customer, as today each one wants to stay fit and healthy but the life style won’t allow to live a healthy life. So today or tomorrow you can observe a good foot fall at your Hub.

These could be some plans you can plan to kick OFF this year.

 

Mandatory Sub skills For Marketing

Marketing At a Glance :

Our job is to connect to people, to interact with them in a way that leaves them better than we found them, more able to get where they’d like to go.” – Seth Godin

Now the most important sub skill for marketing is ” Communication”, one must be a communication freak !

Good communication is as stimulating as black coffee, and just as hard to sleep after.– Anne Morrow Lindbergh

And to be a good communicator you need to be updated with all the things going around and for that you need to be a constant researcher, reader and thinker.

Domain of knowledge should not be bounded, you must be a master at your field but along with that it is also required to be updated with the current affairs going on around the world.

Today knowledge has power. It controls access to opportunity and advancement. Peter Drucker

Next is emotional strength, the marketing professional should be mentally strong such that they can handle the adverse situation of work pressure. Emotionally strong to convince people and to negotiate with them.

One more factor lies in between i.e. the judgmental and management skills, one must be enough capable to take decision then and their itself. As in marketing sometimes it is required to take instant decisions so one must be enough judgmental for that.

And lastly keep in mind :

The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself. -Peter Drucker

TYPES OF INVESTMENT FOR A START-UP : YOU REALLY REQUIRE

Launching any start-up you really require following investments, not only money but there are many other investments as well :

Time Investment : You need to invest your dedicated time to start-up. You really need to get committed to your start-up. It is considered as one of the most important thing, you need full time dedication and understanding, when you are starting. All other stuff must be secondary, the only priority is ” START-UP”.

We must use time wisely and forever realize that the time is always ripe to do right. ” – Nelson Mandela

Dedication Invested : You need to invest your dedication with work. The more dedicated you are, the more output you can observe. It is the right key to open the doors. Be specific and try to work smarter than work harder.

Keep your dreams alive. Understand to achieve anything requires faith and belief in yourself, vision, hard work, determination, and dedication. Remember all things are possible for those who believe. ” – Gail Devers

Research Investment : Before starting-up you need to be precise about the market-research. The already existing players, pros and cons of the market and the product/service you gonna deal. The more you research the more closer you get to the right Stone.

Research is to see what everybody else has seen, and to think what nobody else has thought. ” – Albert Szent-Gyorgyi

Money Investment : Yes the main game play is to have a financial backup plan to sustain your start-up over its initial days. Pres-assume that it would be a loss making company for some day, it has to be. So how you gonna invest money, how you will you manage the pipe-lines ? Its better to be prepared for this.

Financial fitness is not pipe dream or a state of mind it’s a reality if you are willing to pursue it and embrace it.” – Will Robinson

Make-up your mind & work for this. That’s all to begin with.

Gonna Have A Start-Up ? Do check with following points :

Planning for a Start-up ? What is the potential of market ? Will it be a success ? Can I get investors ? What the startup will be in next 5 years ?

For answering all such questions what you need to do is just check over following points :-

  • Get an idea (Startup Plan) : Be prepared with the startup plan, be specific to one idea. Don’t try to catch multiple things in one catch. For an Example if you are having a Web Development Firm then either go for services or product for starting. Later on as per need you can plan other things.
  • Market Research : Once you are ready with the idea, the next you do is the market research. Try to find the already existing players of the market or if you are finding only yourself in the market to start the things, then research about the related market.

 Keep in mind :

“The early bird gets the worm, but the second mouse gets the cheese.” ― Willie Nelson

  • Good Team : Try to find the potential team, a team which is ready to commit dedication. To commit smart work rather than hard work.

Remember :

“Coming together is a beginning. Keeping together is progress. Working together is success.” –Henry Ford

  • Financial Backup : Whenever we are setting up any startup, there is always uncertainty of returns, so for a safer side & a confidence play we must have a financial backup plan ready.

Must Follow :

“Rule No. 1 : Never lose money. Rule No. 2 : Never forget Rule No. 1.” ― Warren Buffett

  • Project Planning : You need to prepare a project plan, expected inputs and outputs on a scale of next 3-5 Years. This will help you to reach the investors eyes and will also help you deal with the expectation of your team.

Plan it :

“Those who plan do better than those who do not plan even though they rarely stick                to their plan. – Winston Churchill

Now what you need is dedication, that’s all !

Google Remarketing : The next campaign you must plan now

What is Google Remarketing ?

Suppose a customer comes to your website, explores but didn’t buy anything. Now google remarketing provides you a clever way to trace the customer again.

What google remarketing does is, it saves the cookie ID of customer when he has visited your website/ product, now by the cookie ID you can target your ads to his web/application.

The ad could be of both form text/image.

It sounds insane that it saves the cookie ID and by this you can trace the user and show him ad of the particular item it searched over your portal/website/app. But it is not insane actually, you will know at later stage of this article.

When to Plan Remarketing ?

Once PPC/ google adword done and you have made people visit your website once. The next campaign you plan to get business from the existing traffic is by Google remarketing.

Google has improved his services now a days for advertiser, it authorize you to save cookie ID up-to 100 people and you can set particular target ad to the cookie ID saved. It has undergone some revision and thus customized many controls and flexibilities to the advertisers. As google remarketing is a part of google adword you can trace outcomes through normal conversion tracking.

This will help you to target the particular audience with personalized ad and further help to catch the customers who hasn’t buy anything immediately.

Aim of Google Remarketing :

The main aim of google remarketing is to create a brand awareness to the visitors of the website, by targeting days, months or any lifetime the advertiser desires, though the user has all the authority to block or remove the ad access. He is free for that.

So plan something which is really cache and by one view only the customer can understand things easily. To be successful try to focus on relevant ads and be specific over the customers search.

Try Google Adwords On your OWN : Follow below steps & begin

Google Adwords is basically used to create your ad over google search engine. It is also referred as pay per click (PPC), you can bid over some keywords and over the click of keywords the amount get deducted by your account though a budget setup option is also there.

  1. Now search Adword over Google & click on Link : http://www.google.co.in/adwords/
  2. Next Sign-in through your Gmail & create an account over Adword.
  3. Now set your Email ID, Country, Time Zone & Currency.
  4. Create your campaign and for this :
    • Choose your budget
    • Create your ads
    • Select keywords that match your ads to potential customer
    • Enter your billing information.
  5. You can begin your campaigning now.

Whenever you login you can check status of your google adword, the campaigning’s running status, budget & keywords. You change & amend their-itself. Also you can create new campaign following again step no. 4.

Simply you can began Google Adwords on your own. But to be very specific for keywords and to bid for the right keywords and related search keywords suiting your business, you may require Vendors who can help you with above.

But if you have enough knowledge above were the steps to begin & start implementing !

EASY & QUICK TECHNIQUES TO INCREASE SEO OF YOUR WEBSITE/BLOG/PORTAL

These are some simple tips we can implement to increase SEO of your website. For most choose article heading as the one which is more searched and for this google keyword analyzer can help you.

Go for Sitemap Generation : Sitemap generation is the XML content created for the site a helpful part for SEO.

Meta Tag title : “Meta “ Simply means data of data. SO related content tittle.

Meta Tag Description : Over these try to describe the related tags and the description in brief.

Meta Tag Keywords : All the related keywords you can enter over your meta tag keywords. Bunch of related keywords it must include.

ROBOT Tag : It is also another form of Meta Tag. Which really helps in SEO optimization.

ALT Tag : It is a sort of description of the image you have used over the website/portal/blog.

Anchor Tag : It is to apply hyper links over your website/blog/portal really very helpful.

Unique Content : Word is your power try to create unique content for your website.

Try this quick methodology and observe the change !

Techniques to get some freelancing projects/deals :

Over the article : “ Steps Must Follow to begin Freelancing “ : There were some techniques to get online work through some of the Bidding portals.

Now what’s next if you have account over the bidding portals, apart from that what are the next strategy how to showcase your work, how to pinch right people at right time ?

Once the online bidding platform is done. Try to pinch people through some of the professional social networking site. For this create a new profile mentioning the complete details about yourself, your work experiences till now, some of the work samples. Try to complete the profile to the maximum extent.
For this try Linkedin, Xing, Quora etc.

After completing the profile, pinch people of your sector with a small brief about yourself, don’t try to sell anything on the greeting message, it needs to be precise such that you give a small intro of things you are dealing with and later on if they are interested : Guide them how you are ( your services) useful to them ?
Now for pinching right customers try to find contact by applying filters. Filter by field (IT, non-IT), by designation, by city etc.

This was all about pinching people through any platform, now try to register in some of the directories i.e. the local business listing websites. In India the most popular one are:

• Sulekha.com
• Just Dial
• Yellow Pages
• India Mart
• Trade India

This will help you to get listed over the top search directories such that not only you but customers can also ping you.

These were some techniques which will definitely help you to get short and long term deals !