Apple acquires Shazam, offering more ways to discover and enjoy music

Shazam App Will Soon Become Ad-Free For All Users

Cupertino, California — Apple today declared it has finished its procurement of Shazam, one of the world’s most mainstream and exceedingly evaluated music applications, utilized by a huge number of individuals around the world.

“Apple and Shazam have a long history together. Shazam was one of the primary applications accessible when we propelled the App Store and has turned into a most loved application for music fans all over the place,” said Oliver Schusser, Apple’s VP of Apple Music. “With a common love of music and advancement, we are excited to unite our groups to give clients considerably more incredible approaches to find, understanding and appreciate music.”

Shazam gives clients a chance to recognize melodies basically by tuning in to the music playing around them. The application will before long offer its experience advertisement free for all clients so everybody can appreciate the best of Shazam without intrusion.

Shazam has been downloaded more than 1 billion times the world over, and clients recognize melodies utilizing the Shazam application more than 20 million times every day. With spearheading development in music recognizable proof, Shazam enables individuals to find, interface with and share video, sound or printed content crosswise over gadgets and mediums — and permits music fans to pursue their most loved craftsmen and offer in the excite of revelation.

Apple altered individual innovation with the presentation of the Macintosh in 1984. Today, Apple drives the world in development with iPhone, iPad, Mac, Apple Watch and Apple TV. Apple’s four programming stages — iOS, macOS, watchOS and tvOS — give consistent encounters over all Apple gadgets and engage individuals with achievement administrations including the App Store, Apple Music, Apple Pay and iCloud. Apple’s in excess of 100,000 workers are devoted to making the best items on earth, and to leaving the world superior to anything we discovered it.

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Truecaller launches Chat Feature within its App against viral messages

Truecaller today declared the dispatch of its texting (IM) stage ‘Truecaller Chat’. With the intend to make correspondence more secure and to keep counterfeit news from flowing, the IM stage will enable clients to report joins, guaranteeing that phony news isn’t coursed unchecked by clients.

With online networking’s quick selection the nation over, counterfeit news in India has been on the ascent. Truecaller has dissolved spam calls looked by clients through Caller ID and furthermore fortified SMS inboxes by separating undesirable messages. As a stage to check the spread of wrong data, Truecaller, with the assistance from its locale, has propelled this administration as a shield against viral messages sent on its texting stage. Clients will have the capacity to check site interfaces as spam on the off chance that they speculate it to have erroneous data, which will then enable gabs to settle on a more educated choice about what data is false. With time, Truecaller likewise plans to apply machine learning and utilize the totaled spam reports to foresee any up and coming viral patterns.

Also, ‘Truecaller Chat’ is packaged with intriguing highlights, for example, auto-switch among SMS and Chat, which will enable clients to keep discussions in a single place. Different highlights incorporate full media support and that’s just the beginning, that will give its clients a cleaned and pleasant experience.

Remarking on the dispatch, Rishit Jhunjhunwala, VP Product at Truecaller, stated, “As a one-stop correspondence stage, our IM administration will enable our clients to associate and furthermore work together to battle the issue of spam. We’re certain that this establishment stone will help manufacture a solid sans spam network.”

India has been confronting a noteworthy peace issues caused by phony stories particularly when they have prompted swarm lynching and mass agitation. The Honorable Supreme Court has unequivocally communicated its position and has guided web-based social networking stages to take fitting measures to smother counterfeit news. By furnishing an informing administration with capacities to handle counterfeit connections, Truecaller is making a major stride towards checking the issues caused by spam and false data becoming a web sensation.

The Increasing Role and Importance of Scrum Masters

The nearness of an accomplished and gifted Scrum Master is a vital piece of the achievement of Scrum groups. He is in charge of supervising the right usage of the Scrum Framework and guarantees successful item conveyance by his group. This article tosses light on the job and significance of Scrum Masters in setting to winning occupation markets.

Expanding use and notoriety of Scrum

The Scrum Framework is quick turning into an irreplaceable segment for ventures including deft technique. An ongoing study attempted by Version One 2016 uncovers that more than 58 percent groups are utilizing the unadulterated Scrum approach; while 75 percent groups are including half and half nimble approaches(e.g. a mix of Scrum with Kanban to make Scrumban) to empower effective venture conveyances.

Given these figures, and ongoing development drifts in the IT business, it is no little ponder that the activity profile of a Scrum Master has scored a positioning of #10 on “LinkedIn’s rundown of The Most Promising Jobs for 2017. The job has been relegated with a middle base pay of $100,000 USD. With the anticipated year-over-year work development being 400%, base pay rates are relied upon to achieve larger amounts as the interest for Scrum Masters increments.

I Prakriti- Certified Scrum Master – Full-time Freelancer Available for consultancy, work, and assistance-  Contact now at prakritisinhacs@gmail.com

Job and significance of a Scrum Master

As per a much-cited job definition by Tech Target, a scrum ace is in charge of the general assistance of his deft improvement group. He utilizes the capability of Scrum; particularly as an approach that allows any group to roll out improvements and self-arrange itself rapidly, and as per set down nimble standards.

A talented Scrum Master has top to bottom comprehension of the product conveyance procedures of his association and knows how to actualize the means required for conveying items to the market.

He can interface, fabricate and hold associations with colleagues and all partners.

In the job of a Scrum Master, he additionally comprehends the significance of other dexterous methodologies, for example, XP, Kanban, Lean, and so forth.

He promptly includes colleagues with setting up forms, perceives and makes a move on group strife, and sets out to adopt up a problematic strategy.

A Scrum Master is in charge of preparing deft groups in a way that encourages them stay on a reasonable way to progress. He supports proprietorship, shares encounters, and mentors professionally.

With a solid comprehension everything being equal and procedures, a proficient Scrum Master helps colleagues translate deft ideas and strategies in viable ways.

This job likewise consolidates appropriate transmission and administration of data over all channels; help of gatherings with item proprietors to guarantee smooth advancement and conveyances; evacuation of all hindrances to advance, and so on.

Google to invest $140 million to expand its data center

SANTIAGO: Google will contribute around $140 million to grow its server farm in Chile, the organization’s solitary foundation of its kind in Latin America, which houses the data of a huge number of its clients, the tech monster declared on Wednesday.

The intricate, worked in the Santiago suburb of Quilicura, is a piece of a gathering of 15 server farms that store and transmit data produced by applications like Gmail, Google Maps, YouTube, Waze and Uber, Efe announced.

Amid an occasion in the Chilean capital, gone to by President Sebastian Piñera, Google reported that it will triple the server farm’s ability, procuring around 1,000 individuals for the development.

“With this speculation, we are getting ready for what’s to come. We try to enhance the server farm with this advancement, in light of the fact that our clients will request increasingly data,” said Edgardo Frias, nation director of Google Chile.

The organization affirmed that just a bunch of representatives will approach the server room – the exceptionally anchored heart of the complex.

The development comes six years after Google reported the production of the server farm with an underlying venture of $150 million.

“This development will mean enhancing our clients’ understanding. We try to make innovation more available and less demanding to utilize,” Frias said.

The perplexing keeps running on sustainable power source originating from El Romero sun oriented plant, situated in northern Chile’s Atacama Desert.

Forget Blue Whale challenge: New Momo WhatsApp ‘suicide game’ pushing teens to suicide

In the most recent occurrence of internet based life wrongly affecting kids and teenagers, the suicide of a 12-year-old young lady in Argentina is allegedly being connected to something many refer to as the Momo challenge.

Momo is an online networking account on WhatsApp, Facebook, and YouTube, which is utilizing the picture of a loathsomeness work of art called Mother Bird by Link Factory to initiate interest among youngsters, testing them to speak with an obscure number, The Sun announced.

The frightening record seems, by all accounts, to be associated with three numbers in Japan, Mexico, and Columbia. On the off chance that a client declines to take after the diversion’s requests, Momo debilitates them with rough pictures. According to cybercrime specialists, Momo challenge is only a trick which is gone for taking data.

The Blue Whale challenge has purportedly expended about 100 people lives in India itself in the most recent year. The dangerous web based amusement challenges players for more than 50 days, requesting them to finish assignments given by a mysterious controller.

The amusement at first requests that the player draw a whale on a bit of paper, at that point cut a whale figure on their body, and after that gives different assignments, for example, watching blood and guts films alone at odd hours. The undertaking finishes up with the last test, that is, conferring suicide.

Xiaomi Poco F1 earns over Rs 200 crore under 5 minutes in biggest, fastest sale

Xiaomi’s Poco F1 sold telephones worth over Rs 200 crore in only five minutes. The new Xiaomi sub-mark led its first deal on August 29 for the Poco F1 on Flipkart and Mi.com.

Xiaomi’s Poco F1 sold telephones worth over Rs 200 crore in only five minutes. The new Xiaomi sub-mark led its first deal on August 29 for the Poco F1 on Flipkart and Mi.com. The organization asserts this was the greatest and speediest deal on Flipkart.

Poco did not uncover the correct number of F1’s sold. In any case, in the event that it could win more than 200 crores in only five minutes, it may have sold no less than 68,000 gadgets (top variation) or up to 1 lakh gadgets (base variation). The following glimmer deal will occur on September 5. With the additional informal commercial, the second deal may break Poco’s own record.

The Poco F1 was propelled a week ago and made something other than swells over the leader cell phone advertise. Up until now, F1 is the least expensive telephone to convey a Snapdragon 845 chip. The organization did not trade off on different fronts either. The gadget gets uncommon highlights like fluid cooling and even an infrared camera to utilize confront acknowledgment in dim situations.

The Poco F1 comes in three stockpiling alternatives. The base variation accompanies 6GB of RAM and 64GB of capacity and is valued at Rs 20,999. The second variation is estimated at Rs 23,999 and accompanies 6GB of RAM yet 128GB of capacity and the third variation accompanies a gigantic 8GB RAM and 256 GB of capacity. It is estimated at Rs 28,999. There is a fourth variation that accompanies a comparative arrangement of 256GB stockpiling yet except for a Kevlar covered back. This unique Armored Edition is estimated at Rs 29,999.

The show is a 6.18-inch IPS LCD screen with FullHD+ goals. The shine can go up to 500nits.On the optics front, the gadget gets a double focal point setup for the essential camera. The principle focal point is a 12-megapixel unit though the second focal point accompanies a 5-megapixel profundity sensor.The forward looking snapper gets a 20-megapixel focal point with AI representation mode and AI scene location.

The battery is a 4000mAh unit with a USB Type C port. Amid the dispatch occasion, the organization guaranteed the telephone could convey a 30-hour talktime or 146 long periods of backup in a solitary charge.

With the underlying deals breaking records, Xiaomi’s Poco sub-mark appears to have taken off fantastically well and is required to have a more noteworthy effect after its dispatch in other worldwide markets. With a cost undermining the OnePlus 6 by a huge edge of Rs 14,000 Poco F1 could in all probability turn into the enemy of the leader executioner.

Google for India: Google Tez renamed as Google Pay, app to now offer pre-approved loans

Google Tez has been redone, and its updates were reported at the present ‘Google for India 2018’ occasion being held in New Delhi. In addition to other things, Tez has been renamed Google Pay, and clients will likewise have the capacity to pay moment advances through the administration. As a major aspect of this administration, Google will join forces with driving banks.

Tez, the organization’s UPI installments stage, won’t be changed as far as client encounter. Along these lines, notwithstanding when the name changes to Google Pay, Tez clients will have the capacity to see a similar home screen, charge installment joins, contacts. and so forth. Rather, the tech monster has declared that Google Pay will influence clients to pay more on the web, through in-store and online alternatives. Clients will soon by ready to apply for pre-endorsed credits from significant banks by means of Google Pay, through the up and coming refresh of the application. For this administration, Google will collaborate with Federal Bank, HDFC Bank, ICICI Bank, and Kotak Mahindra Bank, among others.

While expressing that Tez is being utilized by in excess of 1.2 million private companies, the organization expects to accomplice more than 15,000 retail locations by Diwali. Remarking on the Tez update, Caesar Sengupta, VP of item administration, Google India, said that building applications in India infers that Google would work for a worldwide group of onlookers. The announcement recommends that Google Pay worldwide will be founded on the application’s India show.

In the mean time, Google Pay will keep on offering moment versatile energizes, gifting choices like a birthday present, and also special coupons that shift with various installments. As of now, the application is utilized by more than 22 million clients, and Google has guaranteed that more than 750 million exchanges have been finished since the application’s dispatch in September a year ago.

How to undo the Gmail update – and what features you’ll miss if you do

Google is revealing a noteworthy new refresh to its prominent Gmail stage, anyway a few clients are not content with the new design.

The new Gmail refresh highlights a rest email work, a new outline and a ‘classified mode’ that ensures active messages.

Anyway many Gmail clients took to online life to whine about Google’s new outline. Luckily for them, there is an approach to change it back to the old variant, however just temporarily.

“Roughly 12 weeks after the GA [general availability] declaration in July, any clients who’ve quit the new Gmail will be naturally moved to the new experience, with no choice to quit,” Google said in a blogpost reporting the progressions.

“Clients who’ve just changed to the new Gmail will lose the capacity to quit.”

To change back to the past form of Gmail, clients can essentially go to the “Settings” machine gear-piece in the upper right corner and snap “Return to exemplary Gmail”.

Returning to the more well-known design still enables the alternative to change back to the new form. Basically return to Settings and snap “Attempt the new Gmail”.

When propelling the new Gmail out of the blue, clients will have the capacity to choose “default”, “agreeable” and “minimized” mode

Maybe the greatest refresh, past the general look, is the classified element, which enables clients to put a termination date on sent messages. This implies after a specific time, the messages will vanish from the beneficiaries inbox.

The email can likewise not be sent or printed and senders have the choice to add a password so as to get to it.

Classified mode isn’t set as a default, so to utilize it Gmail clients should choose the private mode symbol at the base of the create email window.

The nap messages work enables individuals to put off messages to a future date or a period that is more helpful.

“Your email will return to the highest point of your inbox when you need it to, regardless of whether that is tomorrow, one week from now, or tonight,” Google clarifies. “You can discover your napped things under ‘Rested’ in the Menu.”

The new apparatuses are intended to help Gmail clients “work quicker and all the more productively”, while likewise enhancing their security.

What Exactly Was the Google Caffeine Update?

Caffeine was another web ordering framework.

This new framework enabled Google to slither and store information undeniably productively.

Truth be told, by Google’s own particular record they could expand their list as well as give far fresher outcomes (50 percent fresher by their assessments).

So how did this function?

Essentially in their old ordering framework, pages and substance compose were put into a class in view of the apparent freshness necessities (as it identifies with this refresh at any rate).

Distinctive crawlers were conveyed, some searching for changes and others reindexing changed pages – all in light of the order of the substance being referred to.

On the off chance that a site was in the crisp class it was crept by various bots that would add the substance to the record rapidly, yet for most locales, their substance would be reindexed each couple weeks.

Obviously, this sets up a situation where critical and new substance can be absent from the list because of a site grouping.

With Caffeine, Google picked up the ability to slither, gather information, and add it to their list in seconds importance far fresher data was accessible over a more extensive scope of destinations.

Further, it was worked with a comprehension of the development ahead and in how changing gadgets and media composes can affect the assets required. (Keep in mind this when you read the piece here on Search Engine Journal by Beau Pedraza on the Hummingbird Update, which followed in 2013.)

Why Google Launched Caffeine

Caffeine wasn’t a calculation refresh; truth be told, it wasn’t an endeavor by Google to affect rankings by any stretch of the imagination.

No, Caffeine was an entire modify of their ordering framework.

To comprehend the purpose behind this one just needs to take a gander at the evolving web.

The Internet in 1998, when the underlying Google ordering framework was composed, was slightly not quite the same as it was in 2009.

At the point when the record was at first worked out, there were 2.4 million sites and 188 million individuals on the web around the world.

By 2009, there were 100 times more sites at 238 million and very nearly 1.8 billion individuals endeavoring to get to them with not a single end to be seen to the development in either.

Add to this the critical changes in the sorts of media requiring ordering – with video utilize soaring, pictures, maps, and other information added to the blend.

The old list just wouldn’t cut it.

You can consider it you would your kitchen cabinets.

Consistently you can take things out and place things in and things work fine and dandy.

In any case, what happens when your accomplice moves in with you and you have several children (or 100 as would be the situation in this representation for Google).

What’s more, we should likewise add to that a flood into the place of new sorts of sustenances.

It may be time not simply to improve the items but rather totally remake the racks.

That is the thing that Google did with Caffeine.

What is PUBG? Why is it so popular? Is it worth playing?

PlayerUnknown’s Battlegrounds (PUBG) is a multiplayer online fight royale amusement created by a PUBG Corporation, an auxiliary of Korean distributer Bluehole.

We can’t state that PUBG is unique in light of the fact that there have been a considerable measure of diversions in view of this fight royale style. The creator of PUBG, Brendan Greene says that he got his motivation from the film Japanese film “Fight Royale”. A portion of the likenesses to this amusement is the motion picture “The Hunger Games,” and different diversions, for example, “H1Z1: King of the Kill,” “DayZ” and so forth.

In any case, since there are a considerable measure of diversions, motion pictures and stories out there, a large portion of the things are soaked. Presently, right now what makes a difference is that, how they are exhibited to the gathering of people and whether they can associate with the them. This decides the achievement rate in this period of recreations. Some are remarkable.

PUBG is a non-Valve amusement on Steam to have the most number of players. It isn’t at all an ordinary wonder to surpass CS:GO(Counter Strike:Global Offensive) and Dota 2 which are top of the line diversions on Steam by an Indie Studio. Be that as it may, PUBG had made it conceivable. It had shown us again that, “Nothing is unimaginable” and had in excess of 5 million duplicates sold at the season of composing this. It made a tremendous achievement while it was still in it’s initial access.

Fortnite’s particular fight royale amusement mode, which pits 100 players against each other on a left island in a last-individual standing challenge, has earned a bewildering measure of standard attention, halfway because of an ongoing coordinated effort between well known Twitch streamer Tyler “Ninja” Blevins and Drake, alongside NFL player JuJu Smith-Schuster and rapper Travis Scott.

Anticipation

You versus 99 other individuals, why is it a major ordeal? Different amusements have enormous multiplayer maps where numerous individuals duke it out right? All things considered, in PUBG take note of that you are essentially contributing a decent lot of time that you might possibly approve of in the event that it goes to squander. On the off chance that you pass on once, you’re out. That is it, back to the primary menu. Envision making due for a long while with the best hardware while situated in an ideal area, all while feeling the fear of having everything surrendered from you—all of a sudden the stakes are out of this world. You begin to feel more put resources into the circumstance, which returns to what I said in regards to time speculation. At the point when gamers are sincerely included, and think about what’s happening in the amusement world, the inundation factor is raised which offers significance to the circumstance at present unfolding.

Prevalence Complex over an Intangible Goal (The Chicken Dinner)

What do you pick up from completing a match in PUBG? Some cash to purchase randomized containers with beautifying agents in them. Okay, imagine a scenario in which you really win a match. All things considered, more money, that is about it—and well that WIN rating/counter gets expanded by a point, yet we as a whole know the genuine prize for getting a Chicken Dinner in PUBG—to screen capture it and post it via web-based networking media. Got the opportunity to get those likes to approve your activities all things considered.

The Blue Death is the best piece of the amusement

When I first of knew about PUBG I thought: “Man, the diversion must exhaust, it’s most likely covered with only campers”. I’m happy that I was so off-base. While the amusement CAN be a drag, that will all rely upon how you play it. Gratefully, the Blue Death (and bomb drops) guarantees that diversion intermittently gets back on track. The guide basically shrivels, murdering off individuals outside it. To me, if the Blue Death didn’t exist then this amusement would have totally bombed.

There you have it. The motivation behind why I trust PUBG is prominent, and why numerous different amusements endeavor to emulate its vibe. I am mindful this isn’t the primary amusement that began this advancing classification, however it is the most cleaned one up until now, in spite of being in early access. On the off chance that you haven’t purchased the amusement yet, and this article charmed you, I would propose looking at some video surveys and other gameplay recordings on YouTube, on the grounds that I trust that at the cost you pay for this diversion, it is absolutely justified, despite all the trouble. Cheerful chasing!

Goo.gl Shutting Down – These are Your Options

Google reported they are ceasing their prevalent URL shortening administration, goo.gl. Current clients of Goog.gl can keep on using their Goo.gl reassure for an extra year. The Goo.gl reassure will for all time close down on March 19, 2019.

Will Goo.gl Links Stop Working?

The appropriate response is no. Goo.gl connections will keep on functioning. Anyway the Goo.gl comfort will quit working, implying that you may lose control of those sidetracks. Luckily, Google is giving assets to moving far from Goo.gl and multi year to do it. Here is the thing that the Goo.gl landing page exhorts:

You will have the capacity to see your examination information and download your short connection data in csv arrange for up to multi year, until March 30, 2019, when we will suspend goo.gl. Already made connections will keep on redirecting to their proposed goal.

What Next for Goo.gl Users?

Google isn’t leaving Goo.gl clients without alternatives. The reason Goo.gl has been closed down is on account of it has been superceded by new innovation called Firebase Dynamic Links (FDL). Google is urging clients to change to FDL, Bitly or Ow.ly.

“Beginning April 13, 2018, mysterious clients and clients who have never made short connections today won’t have the capacity to make new short connections by means of the goo.gl reassure. In the event that you are hoping to make new short connections, we suggest you utilize Firebase Dynamic Links or look at famous administrations like Bitly and Ow.ly as an option.”

Why is Goo.gl Shutting Down?

Google is concentrating their assets on another innovation called Firebase Dynamic Links (FDL). FDL is an advancement of shortlinking innovation that extensions the web and portable application situations, giving a consistent way between them.

What is Firebase Dynamic Links?

FDL is a piece of a bigger suite of items concentrated on application designers. The significance of FDL is its capacity to give a consistent connection between a site and a versatile application. With FDL your business can give a profound connection straight to any area in your application. Here is the manner by which Google’s documentation portrays FDL:

“Firebase Dynamic Links will be joins that work the way you need, on numerous stages, and regardless of whether your application is as of now introduced.

With Dynamic Links, your clients get the best accessible experience for the stage they open your connection on. In the event that a client opens a Dynamic Link on iOS or Android, they can be taken straightforwardly to the connected substance in your local application. On the off chance that a client opens a similar Dynamic Link in a work area program, they can be taken to the comparable substance on your site.”

Would it be a good idea for you to Migrate to FDL?

Firebase Dynamic Links guarantees to be free until the end of time. On the off chance that your business has an application or may have an application later on, FDL might be valuable for giving new and better encounters to clients.

On the off chance that your business is centered around application introduces, at that point FDL could be helpful for driving application introduces.

FDL interfaces additionally proceed with the conventional shortlinking capacity and Google invites customers to relocate to their stage. Be that as it may, the welcome isn’t especially energetic, as Google additionally urges clients to look at contending URL shortening administrations.

By the by, you may wish to at any rate try FDL out to check whether it gives the investigation usefulness you require. On the off chance that later on your business chooses to progress to an application, having existing FDL connections may make the change less demanding.

Why is Google Soft Selling FDL to Goo.gl Users?

Yet, it is anything but a hard offer, particularly as they likewise urge buyers to attempt Bitly and Ow.ly.

That could be an impression of the way that FDL is free while Firebase is a suite of free and paid items went for application suppliers and engineers. Google won’t profit on FDL, however they will acquire wage with Firebase.

Why Flutter Will Change Mobile Development for the Best

How Flutter helps – in a genuine situation

Here, we should take an instance of a gaming application like virtual Ludo. Presently, this application requires in excess of one part to play at once and that is all in a continuous adjust. A software engineer growing such an application with a large group of Graphic UI components, useful rationale building, and client intuitive highlights requires around a 50 day of time to code and fabricate a Ludo application, including an opportunity to learn Flutter. And this doesn’t require any kind of capability or mastery with the versatile application advancement dialects or any upheld preparing identified with building an application.

 

1*oN03eDhcWl9aVbY6FalaGAIn any case, that comes far and away superior when you have worked with the advances like Android/Java and iOS/Swift for building applications in past.

In this way, on the off chance that you contrast it and the season of enduring the prior innovations, it has all the earmarks of being just around 33% of that. Your getting a handle on speed and approach towards comprehension and applying ideas obviously makes you go really quicker than that. With that you can state that Flutter causes you assemble quick and above all with awesome level of execution.

Running with the Reactive style

 

Allows first discover how would you start with architecting an application for local stages like iOS and Android utilizing Flutter.

Right off the bat, you should be set up to take a shot at a receptive system. In the event that you haven’t yet, it ought to be an expectation to absorb information for you. When you are all around enlisted with Flutter’s approach and receptive worldview, you are altogether arranged to assemble an application on the system.

The people group bolster

As Flutter enables you to get to a vast shared group of master engineers and bolster assets, it turns out to be extremely simple to learn, allude, affirm and go about application improvement successfully. The people group gathering called ‘Vacillate gitter channel’ unites countless and yearning designers who significantly add to the stage with their broad interest, information, learning and bits of knowledge to accomplish best of significant worth and yield working with the stage. Which wholes up to no stuck-ups, questions, hardships and best of group bolster for everything without exception around Flutter.

End Notes

All that set up together legitimize and illustrate the way that Flutter is a standout amongst the most dynamic and solid UI structure SDKs to run with for a local application improvement. It basically demonstrates that you can uncover incredible conceivable outcomes and conspicuousness out of your application advancement thought, running with something like Flutter that grasps the best of receptive approach combined with high caliber and consistency, very much sponsored by an extraordinary group bolster. What’s more, the best part is it keeps on developing at a quick rate to offer you the vast majority of local UI advancement potential outcomes required by you with time.

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Is AMP the necessity for Web Survival?

In a blog entry today, Google is declaring that it’s formally setting out on a venture to persuade the gathering accountable for web benchmarks to embrace innovation roused by its Accelerated Mobile Pages (AMP) system. In principle, it would imply that for all intents and purposes any website page could pick up an indistinguishable advantages from AMP: close momentary stacking, circulation on numerous stages, and (basically) more conspicuous arrangement on Google properties.

This sounds invulnerably thick and exhausting, however kindly don’t click away yet! This is vital, somewhat precarious to comprehend, and basic to how the web and Google associate later on. From multiple points of view, Google’s prosperity or disappointment in this undertaking will assume a noteworthy part in forming how the web takes a shot at your telephone. In case you’re new, AMP is Google’s endeavor to make site pages as quick and convenient as other “moment articles” (like what you may read on Facebook or Apple News). The thought is that when you click a connection on those different stages, you don’t need to sit tight for the article to stack since it’s as of now preloaded in an application.

AMP will likely convey a similar execution to the web itself. Once these guidelines are settled upon and actualized, any page that fits in with them could show up in the Top Stories merry go round, the Google news eat Android, and even get a similar minimal blue lightning jolt identification that shows up beside AMP-bolstered brings about hunt. These pages won’t be ensured better position in list items, anyway — similarly as AMP doesn’t ensure seek arrangement today.

“The things you have to do with a specific end goal to rank well in inquiry will keep on being there and we will keep on not disclose to you what they are,” Besbris jokes. GOOGLE WALKED RIGHT INTO THE CENTER OF A THICKET By making AMP, Google merrily strolled directly into the focal point of a shrubbery involved designers worried about the fate of the web. Distributers are stressed over surrendering excessively control of their conveyance to enormous tech organizations, and the majority of the above are concerned that Google isn’t so much a steward of the web yet rather its odious manikin ace.

The expectation here is to be better about conveying our purpose. We’ve for the longest time been itching to [make the innovation behind AMP a web standard] and dependably said this, yet not unmistakably. … We simply need to impart unmistakably that AMP is nothing other than endeavoring to improve the web. The lessons gained from AMP are being put into the standard bodies so we can have different structures execute a similar stuff as well. The dialog about AMP since its beginning has been confounding and disagreeable. That is normally the path with web benchmarks.

In any case, I believe that the stakes with AMP feel higher than past fights on account of a developing understanding that we can’t take the presence of the open web for allowed any longer. It could blur away. It must be kept up and, more than that, moved forward. Saying this doesn’t imply that that everyone should simply trust Google totally to have the open web’s best advantages on the most fundamental level.

The organization unquestionably benefits more than its rivals from a solid and dynamic web and is so compelling over the web that it in some cases looks like mastery. Google could remain to be somewhat more mindful of those substances when it discusses the web. As we begin wrapping up our talk about AMP, Besbris rehashes one of my inquiries back at me: “Have we recently been dolts around conveying this stuff?” “Indeed,” he replies.

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Open Source Is Everywhere and So Are Vulnerabilities, Says Black Duck Report

Dark Duck by Synopsys on Tuesday discharged the 2018 Open Source Security and Risk Analysis report, which subtle elements new worries about programming vulnerabilities in the midst of a surge in the utilization of open source segments in both restrictive and open source programming.

The report gives an inside and out take a gander at the condition of open source security, permit consistence and code-quality hazard in business programming. That view indicates steady development in the course of the most recent year, with the Internet of Things and different spaces demonstrating comparable issues.

This is the primary report Black Duck has issued since Synopsys gained it before the end of last year. The Synopsys Center for Open Source Research and Innovation led the examination and inspected discoveries from anonymized information drawn from in excess of 1,100 business code bases evaluated in 2017.

The report goes ahead the mends of increased alert with respect to open source security administration following the real information rupture at Equifax a year ago. It incorporates experiences and suggestions to enable associations’ security, to chance, lawful, improvement and M&A groups better comprehend the open source security and permit hazard scene.

The objective is to enhance the application hazard administration forms that organizations set in motion.

Ventures spoke to in the report incorporate the car, huge information (dominatingly counterfeit consciousness and business knowledge), cybersecurity, endeavor programming, monetary administrations, human services, Internet of Things, assembling and portable application markets.

“The two major takeaways we’ve found in the current year’s report are that the genuine permit consistence side of things is enhancing, however associations still have far to go on the open source security side of things,” said Tim Mackey, open source innovation evangelist at Black Duck by Synopsys.

Report Highlights

In excess of 4,800 open source vulnerabilities were accounted for in 2017. The quantity of open source vulnerabilities per code base developed by 134 percent.

All things considered, the Black Duck On-Demand reviews distinguished 257 open source segments for each code base a year ago. Out and out, the quantity of open source segments discovered per code base developed by around 75 percent between the 2017 and 2018 reports.

The reviews discovered open source parts in 96 percent of the applications checked, a rate like a year ago’s report. This demonstrates the progressing emotional development in open source utilize.

The normal level of open source in the code bases of the applications checked developed from 36 percent a year ago to 57 percent this year. This recommends countless currently contain significantly more open source than exclusive code.

Takeaway and Recommendations

As open source use develops, so does the hazard, OSSRA analysts found. In excess of 80 percent of all cyber attacks occurred at the application level.

That hazard originates from associations without the best possible apparatuses to perceive the open source parts in their interior and open confronting applications. Almost 5,000 open source vulnerabilities were found in 2017, adding to about 40,000 vulnerabilities since the year 2000.

Nobody procedure finds each weakness, noticed the specialists. Static examination is fundamental for distinguishing security bugs in restrictive code. Dynamic examination is required for distinguishing vulnerabilities coming from application conduct and design issues in running applications.

Associations additionally need to utilize the utilization of programming organization examination, they prescribed. With the expansion of SCA, associations all the more adequately can distinguish vulnerabilities in open source parts as they deal with whatever permit consistence their utilization of open source may require.

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HIT e-commerce platform for your Startup in 2018

For any individual who is wanting to begin another web based business in 2018, it’s critical to first see how advanced trade has developed in past 2-3 years and where it is heading. Past versatile and social, we’ve seen pretty much every part of online business advance. We should observe the significant features that will shape and impact online business now and later on.

1. Shopify

A Canadian-based web based business arrangement, Shopify has been helping on the web organizations over the globe with a sharp spotlight on the slanting social trade and versatile shopping. Established in 2004, Shopify has constantly stayed aware of the pace of developing internet business patterns and advancements, having kicked things off on capable increments, for example, social shopping whereby your clients never leave their online networking stage to purchase from you.

The Good:

Surrendered truck recuperation.

The plenty of topics, modules, and expansions.

For $9, you can coordinate Shopify specifically with your FB record and make it a web based business store.

Portable agreeable shopping basket, dealer versatile applications and numerous other versatile based highlights accessible.

Round the clock specialized help through live visit, telephone and instructional exercises, alongside their intense Shopify people group gathering.

The Bad:

Indeed, even with every one of the benefits of Shopify specified above, there are a few drawbacks with the stage. The most unmistakable drawback is the extra exchange charge you’ll be obligated to pay on the off chance that you don’t utilize Shopify Payment. In addition, a lot of valuable and commonsense expansions require extra venture. Maybe most difficult is “Fluid,” Shopify’s own particular coding dialect, which requires web based business store proprietors to pay an incremental cost for customization.

The Verdict:

Learner level internet business people who require a regular web based business arrangement can profit by Shopify. It is anything but difficult to utilize and can enable you to dispatch your online business rapidly. In light of your prerequisites and your financial plan, you can look over Shopify bundles that range from $29 to $299 every month.

2. Magento

Discharged in March 2008, Magento is an open source web based business site stage. Its unwavering quality and versatility has made it a standout amongst the most well known internet business stages accessible today. Numerous unmistakable names, for example, Burger King, Huawei, Pepe Jeans and Liverpool F.C. have their sites based on Magento.

The Good:

Open source and boundless customization choices.

Ease of use and Manageability.

In excess of 9000 modules and expansions to prepare for adaptability.

Free web-based social networking expansions.

Broad asset library for demos, new modules, store administration and everything around internet business stores.

The Bad:

Utilizing Magento isn’t for everybody, particularly if the store proprietor isn’t a software engineer, or doesn’t have a group of developers chipping away at his or her group. And afterward there’s the sticker price; the fundamental adaptation is free, yet getting a venture variant means you’ll have to spend at any rate $20,000/year. In the event that you don’t have developers on staff, be set up to put resources into outsider programming costs too.

The Verdict:

For Enterprise level online stores with an enormous volume of items, Magento is the correct decision. Not prescribed for SMBs because of its mind boggling store setup, cost and profoundly specialized administration necessities.

3. YoKart

Uncommonly intended for new businesses and SMBs, YoKart is a turnkey and highlights rich internet business commercial center answer for fabricate multi-merchant stores, for example, Amazon, eBay, and Etsy. While numerous other internet business stages do offer a multi-merchant variant, YoKart has practical experience in this specific field. YoKart, with its most recent update (YoKart V8) now packs a considerably greater punch. It’s multilingual and multi-money highlights permit store proprietors to grow their scope on a worldwide level. And afterward there is the plenty of installment passages, in-manufactured examination device, rewards and rebate coupon administration highlights.

The Good:

A readymade multi-merchant commercial center arrangement.

The commercial center proprietor gets the source code of the site (not the system) alongside a lifetime permit.

Portable benevolent stage and committed applications for Android and Apple gadgets.

All value bundles offer same highlights (aside from the Startup Package).

Video instructional exercises, definite manuals, and FAQs for store proprietors and shippers.

year free specialized help.

Multilingual and multi-cash.

Inbuilt item index framework.

The Bad:

YoKart has a few drawbacks, however. Given the strong structure, tweaking YoKart will require an engineer with broad information of PHP. Likewise, it’s not open source like Magento. The Startup and GoQuick Packages offer default topics. Also, not at all like Magento, YoKart is essentially centered around SMB, which implies the required highlights are now accessible in standard bundles; for huge scale ventures, customization would be an absolute necessity do.

The Verdict:

SMBs can utilize YoKart to its maximum capacity. The startup bundle is the most moderate at $250 and offers facilitated answer for one year permit. This is a businesslike technique to test the reasonability of your plan of action. When you are certain of your business, you can without much of a stretch move up to higher renditions; GoQuick, GoCustom Lite, and GoCustom.

Boy dies after playing dangerous ‘fainting game’ with friends – Gaming FACTS

A BOY has passed on finished the end of the week after he and his companions were playing the “swooning diversion,” which prompted noteworthy oxygen being sliced off to his cerebrum, his mom said.

Tua Muai, from Utah in the US, and his companions had been playing the amusement on Friday evening in the expectations of slicing off oxygen to the cerebrum to acquire a high or surge. As indicated by Fox News, his mom Celestia Muai found the 12-year-old oblivious without further ado a short time later and called 911.

“He was simply playing an amusement and he didn’t think things through,” Mrs Muai disclosed to FOX13 Salt Lake City.

Tua passed on at the doctor’s facility. Mrs Muai said it was a dismal Mother’s Day.

“I spent Mother’s Day arranging my child’s burial service, composing his tribute, rather than eating or blooms or ‘I adore you, Mom,'” Mrs Muai said. “Attempt to envision what it would resemble and duplicate that by limitlessness and that is somewhat what it resembles … there’s no words.”

Tua, who was in 6th grade, was depicted as a youngster who cherished football and had an “energy for experience.” His dad had passed away 18 months back. He had six kin.

Otherwise called the “stifling diversion” among other more harmless names, for example, “space monkey”, “happy to the point bursting” and “five minutes in paradise”, the perilous trick was for the most part spread through informal exchange and included gatherings of a few people taking an interest. There are distinctive techniques utilized, however they all outcome in blood stream to the cerebrum being upset and the member losing cognizance.

Over the most recent couple of years, recordings have been presented on the web on indicate how kids can gag themselves enough to get the “surge of elation” as they recover awareness.

A recent report by specialists at the University of Wisconsin found that the web had “standardized” the hazardous practice.

Key Points of Marketing a Brand

Brand development is the process of creating and strengthening your professional services brand.

Research your objective customer gathering.

Firms that do orderly research on their objective customer amass become quicker and are more beneficial (see figure beneath). Further, those that do investigate all the more much of the time (in any event once per quarter) become even quicker.

Research causes you comprehend your objective customer’s point of view and needs, expect their necessities and put your message in dialect that impacts them. It additionally discloses to you how they see your company’s qualities and your present image. Accordingly, it significantly brings down the promoting hazard related with mark advancement.

Build up your image situating.

You are currently prepared to decide your association’s image situating inside the expert administrations commercial center (likewise called showcase situating). How is your firm not quite the same as others and for what reason should potential customers inside your intended interest group work with you?

A situating proclamation is normally three to five sentences long and catches the substance of your image situating. It must be grounded as a general rule, as you should convey on what you guarantee. It should likewise be a bit optimistic so you have a comment for.

Build up your name, logo and slogan.

For some organizations, a name change isn’t required. Yet, in the event that you are another firm, are experiencing a merger or are troubled with a name that never again suits your situating, a name change might be all together. Regardless of whether you don’t change your firm name, another logo and slogan may bode well to better help your image situating.

Keep in mind, your name, logo and slogan are not your image. They are approaches to convey or symbolize your image. You should live it to make it genuine.

What’s more, don’t wrongly show the new logo around inside to get an accord. The name, logo and slogan are not for you. They are for your commercial center and ought to be judged on how well they convey, not how much the accomplices like them.

Build up your substance promoting methodology.

We could have called this progression “build up your promoting methodology.” But we didn’t. Rather we require a substance advertising system.

Why? Content advertising is especially appropriate to proficient administrations firms in the Internet age. It does everything customary promoting does yet it does them all the more effectively. It utilizes profitable instructive substance to draw in, support and qualify prospects.

Keep in mind that your image quality is driven by both notoriety and perceivability. Expanding perceivability alone, without fortifying your notoriety, is once in a while fruitful. That is the reason customary “mindfulness building” publicizing or sponsorships so regularly yield frustrating outcomes. Then again, content promoting increments both perceivability and notoriety in the meantime. It is likewise the ideal method to make your image significant to your intended interest groups. Case shut.

Manufacture your advertising toolbox.

The following stage in the process is to work out the rest of your advertising toolbox. This may incorporate one-page “deals sheets” that depict center administrations offerings or key markets served. What’s more, there might be a short “pitch deck” that reviews the firm or key offerings and an e-pamphlet about the firm. These are seldom printed pieces any longer.

Progressively this advertising toolbox likewise incorporates recordings. Mainstream video points incorporate firm outlines, contextual investigations or “meet the accomplice” recordings. Key administrations offerings are likewise exceptionally helpful. On the off chance that readied suitably, these devices serve a business improvement work as well as are critical for mark advancement.

Why Slack Doesn’t Work For Project Management

Nothing Is Organized.

One great thing about Slack is how you can thread the comments. That works really well to split off conversations in different directions. But are you going to run your projects that way?

What if someone doesn’t start a new comment thread when they’re supposed to? Then what?

With project management software, each task and project has a designated specific area. Nothing will get lost.

Instead, you can use Slack for more broader questions and ideas, not specific details.

Everyone Nags Each Other About Project Updates.

Instead of writing that awkward, “Hey, how is this project going?” you can set it and forget it with project management software.

You set the date a task is due.

Then the assigned user will automatically be notified about it.

Once the task is done, they can check it off and move to the next one task or project.

There’s no need to be passive aggressive. If there’s an issue, everyone can see it and diagnose it within Workzone before it blooms into a much more massive issue. That’s impossible to accomplish in Slack.

It’s Impossible To Gauge How Much Work Someone Is Doing.

How is your team using their time and what they’re working on?

Reality is when your team is not sharing their favorite GIFs, they’ll be working on several different projects at once and you won’t remember them all. Some may even fall off your radar.

Slack doesn’t help with this, it only makes it worse. Stuff gets buried in the feed (see #1). Which team members are working on which project, and how long will it take them?

If you have another huge bomb of a project, who will be the best person to handle it? Who has room for the work and who doesn’t?

Slack won’t give you any hints. A dedicated project management system will help you manage resources and figure out who is best suited for the project and if they have the time to do it.

So its better to have SLACK for Communication but Not for Project Management FIT..!!

I personally prefer to use SLACK for all sort of communication for projects, creates CHANNEL for each new project & thus it works well.

It helped me a lot for my Virtual Project Management…!!

Insights of Pinterest : A platform which can help your BUSINESS GROW

Pinterest is where people discover new ideas and find inspiration to do the things they love!

Pins are ideas that help you get creative or try something new, whether you’re planning a camping trip or collecting home improvement hacks.

Pins are saved to boards, keeping your ideas organized and easy to find. Follow other people or boards that are saving ideas you’re interested in, so you can do even more of what you love.

Convert Your Pinterest Personal Page to a Business Page

Last year, Pinterest added business pages to their offerings. Even though there’s no obvious difference in how the page appears to users, business pages provide helpful information via the added analytics features that personal pages don’t.

Take a few minutes to convert to a Pinterest business page and learn about the analytics and metrics you can measure; for example, number of unique users, number of repins, impressions and visits to your site and content that gets the most repins.

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Designate Boards to Represent Your Business

It’s easy to get caught up in the casual feeling of Pinterest and lose sight of the opportunity to create boards that are reflective of your business.

Constant Contact is a great example of a business that has created a number of business-specific boards. In total, they have 97 boards and of those boards, 20-30% of them relate specifically to their brand and even have the business name as part of the board name (e.g., Constant Contact Infographics, Constant Contact Guides, Life at Constant Contact, Constant Contact Offices).

Similar to how you share content on other social networking platforms, strike a balance on Pinterest. Curate boards that share information of interest to your target audience and boards that are about your business.

Invite Others to a Group Board

Looking for ways to collaborate with clients and prospects on Pinterest?

One way is to create a group board and invite users to pin to your board.

While others can contribute to the board, as the creator, you will be the only person able to change the board’s title and description. You can also remove pinners and any inappropriate pins from the board.

To learn more, take a look at Pinterest’s Top Group Boards with 1000 boards to choose from or browse Board Deck’s directory of Pinterest community boards.

Promote Your Less-Followed Boards

When it comes to pinning, boards that get less of your attention are followed less.

Take advantage of all of the real estate you have on Pinterest and share the wealth of your successful boards!

Repin from boards with fewer followers to boards that have a related theme and more followers.

Why is Market Research Important for your Business?

Just the phrase market research can make people feel overwhelmed, by understanding what it is and why it’s important you can be relieved of those tensions. I think most people get confused, by not understanding that there is a difference in market research and marketing research, let me explain.

Communication Driver: It drives your communication with current customers and target prospects.

Identifies Opportunity:  Market research will show you where the opportunities are and help you identify not only the high-level opportunities but will also assist in showing you the more immediate “low hanging fruit” opportunities.

Lowers Risk: Detailed data can help you in lowering risk. It shows you where the opportunities that will produce results are and keeps you focused and voiding the “squirrel syndrome” when it comes to your marketing.

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Improved communications between the company and its target customers through accurate understanding of customer needs and meeting them effectively, leading to enhanced customer satisfaction.

Minimized risk through precise analysis of the customer’s exact demands and developing perfectly matching products and services, thus reducing errors and failures.

Measuring business success through analysis of the research data and evaluation of business progress and growth. Even possible pitfalls and solutions can be gauged.

Successful businesses worldwide periodically conduct market research in order to stay tuned to changing market trends and to retain their competitive edge. Whether your business is in a start-up stage or in an expansion phase, market research is vital for understanding the critical characteristics of your target market to increase sales revenue, profit, ROI and overall business success.

TOP 3 Reasons why you Need a Business Plan

Why do you want a business plan? You already know the obvious reasons, but there are so many other good reasons to create a business plan that many business owners don’t know about.

1. To map the future

A business plan is not just required to secure funding at the start-up phase, but is a vital aid to help you manage your business more effectively. By committing your thoughts to paper, you can understand your business better and also chart specific courses of action that need to be taken to improve your business. A plan can detail alternative future scenarios and set specific objectives and goals along with the resources required to achieve these goals.

By understanding your business and the market a little better and planning how best to operate within this environment, you will be well placed to ensure your long-term success.

2. To support growth and secure funding

Most businesses face investment decisions during the course of their lifetime. Often, these opportunities cannot be funded by free cash flows alone, and the business must seek external funding. However, despite the fact that the market for funding is highly competitive, all prospective lenders will require access to the company’s recent Income Statements/Profit and Loss Statements, along with an up-to-date business plan. In essence the former helps investors understand the past, whereas the business plan helps give them a window on the future.

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Worksample at : goo.gl/J2pTnz

When seeking investment in your business, it is important to clearly describe the opportunity, as investors will want to know:

• Why they would be better off investing in your business, rather than leaving money in a bank account or investing in another business?

• What the Unique Selling Proposition (USP) for the business arising from the opportunity is?

• Why people will part with their cash to buy from your business?

A well-written business plan can help you convey these points to prospective investors, helping them feel confident in you and in the thoroughness with which you have considered future scenarios. The most crucial component for them will be clear evidence of the company’s future ability to generate sufficient cash flows to meet debt obligations, while enabling the business to operate effectively.

3. To develop and communicate a course of action

A business plan helps a company assess future opportunities and commit to a particular course of action. By committing the plan to paper, all other options are effectively marginalized and the company is aligned to focus on key activities. The plan can assign milestones to specific individuals and ultimately help management to monitor progress. Once written, a plan can be disseminated quickly and will also prompt further questions and feedback by the readers helping to ensure a more collaborative plan is produced.

Facebook has just announced a drastic change to their newsfeed algorithm

Mark Zuckerberg has stated plain as day that users will see a lot less posts from business pages – and more content from their friends and family.

1. Flat out – expect to see your page’s reach, referral traffic and video watch time decrease. Organic has been “dead” for a while for most brands, but this is Facebook signing the death certificate.

2. As more businesses continue to fight to be seen in the newsfeed, expect the cost of advertising to on the platform to drastically increase.

3. Poorly performing ad sets, a result of bad creative, poor copy or irrelevant targeting are going to cause a bigger hole in your advertising budget.

4. Click-bait and the effort to spread paranoia isn’t going to work, as Facebook is going to prioritise personally “meaningful” interactions, and not the volume of interactions.

5. Content that gets people to interact and comment will surface higher, but engagement-bait is going to be penalised. Sorry marketers, but you’re going to have to figure out a way to get people to take interest in what you say without giving away freebies or asking for likes to enter a contest.

As a user, this excites me.

As a marketer, this means getting very particular about media planning.

5 Smartest Content Marketing Tips for Efficient Marketers

In the world of content marketing, it’s inescapable: Success comes down to engagement.

You can have thoughtful branding, great products, and a hard-working team, but if you’re not engaging your buyers through each step of the customer lifecycle, you’ll never reach your full potential. Simply put, without engagement, a key component of your marketing strategy will be missing: your audience.

Content is re-shareable

One of the most time-consuming elements of content marketing is that it constantly requires unique and new content, even on topics that have been looked at and written about many times.

While it should always be novel, it is important to distribute the same content on different social media and online platforms, forums, blogs and pages. In this way, the customer reach is greatly enhanced and the resources are put to good use.

Even on the same platform, such as Facebook, some content – particularly infographics – can merit a re-share if they have gone unnoticed the first time around. Over time, the same topic or article can be shared with minor changes in the formulation of the title. With this occasion, efficient marketers can run a small A/B testing procedure on their audience in order to learn more about the individuals composing it and the things to which they react. However, this cannot be a regular practice at it would hurt the overall opinion that customers have the page or blog.

Content for mobile

Smartphones are the new way in which people surf the web. As a result, the demand in mobile-friendly content has soared, with search engines even “punishing” websites that are not in tune in the mobile format. The way in which consumers ingest content is extremely versatile, across multiple channels.

One way in which to stay on top of the wave of mobile internet usage is by using Google Trends to establish what customers want locally. Geo-tracked, mobile usage offers more information to work with. Moreover, consumers that access a site through their smartphones or tablets have a higher bounce rate than desktop visitors, meaning that they more likely to respond to backlinks and other digital “breadcrumbs” within any form of content that leads to a product.

Keyword research

Keyword research is not only useful in SEO, but it can also offer useful content suggestions, tailored to the target audience and their search habits. For example, keyword analysis can help marketers come up with new content ideas, going beyond the most popular terms and targeting topics that can still be successful, without being predictable.

Content performance

An analysis of the existing content’s performance can offer useful insights, from the most popular posts to the audience’s browsing habits. This data can help marketers create more effective content, adjusting if needed the length of it, the formatting, the visual assets, or even the user experience if there seems to be a high bounce rate.

Competitor analysis

Another useful aspect that can help in the process of content discovery is to monitor what your competitors are writing about. It might be a good idea to monitor your competitors’ most popular topics, the types of content they are using, the ideas they are expanding into, or even the creative aspect of their content marketing strategy. This can give you a good indication of their most successful aspects, while you can also explore the areas that you could cover.

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When should your startup start hiring freelancers?

So you’ve got your product and your site up and running and you’ve got some customers. Time to celebrate!

Nope, there’s no time for that. Now you need to scale quickly and get revenue ASAP. To do this you need to be delivering great quality content consistently.

The question is, should you hire freelancers to do it or share the tasks with your in house team? There’s no clear cut answer to this, because it depends on who you’ve got in your team and where your company’s at. But here’s some clues that might help you figure out whether it’s time to bring in freelancers or not.

Is it a priority?

The first and most important thing you need to keep asking yourself is whether the content you’re planning to hire freelancers to make for you is a priority. To figure this out you need to look at your customer personas and business milestones and decide whether it’s something that could really move the needle for your business. It’s great to have growth experiments continually on the go, but they need to be projects that could actually bring the company measurable value.

It’s so easy to get distracted by the next shiny project. What about a podcast? Or trying Facebook Live or Instagram Stories? Or making a quiz for your on-boarding? The list is endless and you’ve got to fight to stay focussed and not drown in endless possibilities. Trying to do everything is just useless and it’s a trap we’ve all been in. Putting out 10 projects all at once might feel satisfying but if they’re all rubbish then it’s worse than doing nothing.

Do you know what you want?

There’s no point starting to look for freelancers to hire for a project unless you actually know what you want. And it’s not enough to say “I need an infographic” or “I’d like a new logo” because that’s just telling them the type of content without providing any details. It’s obvious that they couldn’t go and start working on the project with just that information so it’s not a useful brief.

It’s also not enough to say “I’d like a modern looking stylish logo that’s attractive” because almost everyone wants that and it doesn’t give the freelancer anything to go on. You need to provide the details of exactly what you want it to look like. If you find it hard to do that then find a similar example online and provide a link in your project brief. Just don’t give them a vague sentence and expect them to go away and create a high quality piece of work, that’s really unrealistic and unfair.

Remember that you can’t give a freelancer too many details on a project. Going into massive amounts of detail might seem silly to you, but you need to remember that the freelancer you’ll hire will know nothing about your company or the project.

If you’re happy for the freelancer to make all the creative decisions then that’s fine. But you’re being a terrible client if you say it’s up to them and then complain that it’s not how you imagined it. Freelancers can’t read your mind and it’s up to you to give them a clear brief so they can deliver what you need. To do that you need to have the time to do the research and write the brief, so be prepared to factor that time in.

Getting clarity of what you want for each project will come from knowing who your customer is and what value you provide to them. Make sure that everyone in the company is on the same page on this and understands what the purpose of the content is. If you or your colleagues are not clear on this, then you’re not ready to hire a freelancer to create it.

Are you ready?

“If you build it, he will come”, Kevin Costner famously says in the film ‘Field of Dreams’. Except they won’t unless you:

1. Go out and actively find them.

2. Give them a reason to come (through valuable content or incentives).

3. Continue giving them value to make them stick around.

That means getting your prep work done by setting up Google Analytics properly and establishing processes to market the content, such as planning outreach targets, setting up re-marketing channels and creating landing pages to collect emails.

You also need to have clear communication with the freelancer on exactly when you want the content delivered. This means working out where it fits in the editorial calendar, what other content you’re creating that might support it and assigning someone that the freelancer can report to throughout the project.

There’s no point hiring freelancers to create any content if you’ve not got all this together because you’ll just be wasting your time and money and their talent and hard work. If you’re not organising each marketing campaign like a military operation then you’re not making the most out of promo opportunities available and are just winging it. And marketers who make it up as they’re going along aren’t effective.

I Hope now you are Pretty clear with the idea of hiring a FREELANCER ! Its the FUTURE, meet right people for your need & lets start working on your ideas.

I am here to help you with Market Research, Business Plan, even hold a good reference of potential developers, designer & testers. Not only this I myself share a PERFECT hand over DIGITAL MEDIA MARKETING Strategy making.

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5 TREMENDOUS ADVANTAGES OF HIRING FREELANCERS FOR YOUR ONLINE IT WORK

Freelancers were most typically used to scale up quickly for a project (56%) or to access skills not currently in-house (49%).

Significantly, only 1 in 10 hiring mangers believed physical presence in office was important to a new hire’s success. 46% of managers who hired freelancers in 2016 had used online resources to do so and on average, freelancers hired via online sources started contributing to their team 40% faster than those hired offline.

So, should you join the revolution and begin hiring freelancers online? Here are our five reasons to hire freelancers via an online freelance marketplace:

It provides access to a large number of available freelancers – often, for free

Online freelance marketplaces provide access to thousands – or in the case of larger companies like Upwork and Guru.com, millions – of freelancers. You can quickly find available freelancers with the skills you need. It’s ideal for quickly finding freelancers to complete short-term and/or rarely occurring tasks.

Often, this doesn’t cost you, the hirer, a penny. Many freelance marketplaces make their money by charging freelancers a fee and/or a percentage of their earnings.

It provides access to a diverse range of talent

Freelance marketplaces offer freelancers with a huge range of skills – skills that may be difficult for you to source locally and easily. A freelance marketplace lets you filter your search for freelancers with the particular skills and experience you need.

It pre-evaluates potential talent

Most online freelance marketplaces have a ranking system, based on some or all of these criteria: feedback score, reliability, successful/timely task completion, onsite tests, money earned. This gives you a quick way to find reliable freelancers with a great reputation.

You can already see they can get the job done without working your way through a CV or interview, or spending time and money going through an agency.

It can simplify your payment processes

Rather than setting up an array of payment methods for freelancers around the globe, you can quickly and easily pay all your freelancers through the online marketplace. Most of them will allow you to bring existing clients or freelancers on board, so it could even make paying your existing freelancers easier.

It can streamline your freelance admin and communication

An online marketplace can help you manage communication and work submission through their online workstreams and messaging systems. Rather than wading through emails or using a variety of communication methods, you can just keep one tab open on your device and deal with your entire freelancing team through the marketplace.

Most sites will have inbuilt terms and conditions of hiring (e.g. payment terms for invoices), so both yourself and your freelancers will be clear on what’s expected and when.
If things go wrong, these terms and conditions also mean you’ll have recourse to a third party – the marketplace.

If you’ve never considered using an online marketplace to hire your freelancers before, hopefully you can now see that it can be a very simple way of accessing great freelance talent. Why not give it a try?

HERE I AM A FULL TIME FREELANCER WITH 4+ YEARS OF PROFICIENT EXPERIENCE IN IT WORLD – LETS CONNECT MAIL : PRAKRITISINHACS@GMAIL.COM

SKYPE : PRAKRITISINHA3

5 New Website Ideas For Entrepreneurs To Make Money

In reality, people don’t pay attention to their ideas at most of the time. We could not predict, how a “silly idea” may change your own life. That too applicable for online based web site businesses. With the evolution of blogs and social media tools, there is tremendous growth in the field of online business.

Discussion Forums (on future hot topics) That Grows By Itself.

Discussion happens on a topic and it never ends. Everyone will have a different opinion and always someone there to trigger debates. The idea is to start a forum on a “future hot topic”. Find out such future topics on Internet to start from today.

• For example, 3D television’s are emerging and in 1-2 years the complete world will move into 3D entertainment.

• Keeping that in mind, this will be right time today to launch a “forum on 3D” to get into the market earlier. So that after 1-2 years, your forum will lead the 3D television industry.

Think such future hot topics and launch a forum today itself.

Simply, Build Niche Websites.

The simplest of all ideas, building niche web sites or blogs. Many of the successful affiliate marketers are applying this business strategy. Build a tiny web site on a micro market and sell products focusing a small audience. Build 5-10 such websites, sit and earn money. This is a most common idea but it works only when you play the game of SEO (Search Engine Optimization) wisely.

Ranking your new website on search engines take a considerable amount of work and time. Once ranked higher, the results will be good and you can setup a solid income stream in your life.

Simple Problem Solving Utility Websites.

Internet users are mostly looking for a solution to their problems. The idea is to take such problems and provide a solution.

• A simple utility web site which takes input from the user and helps them to solve their problem. Few examples, a simple online tax calculator, online insurance calculator etc. focusing a particular audience works well.

These are “build and forget” kind of web sites which consistently grows in the market. One step further, you can pick an idea that will have demand for the lifetime so that you don’t need to spend a lot of time on the website. In fact, you can create an App along with the website in order to attract a lot of customers.

Social Media Application Sites.

Social Media application or utilities are still in demand. Shall develop a simple web application which helps to manage social media tools like Twitter, Facebook on a single page. All you need to use their exposed developer API’s to build such tools. These kinds of tools are almost saturated in the market but still, you could narrow down to a specific market/audiences.

Further, you could go up steps further in linking multiple social media tools at one place.

• For example, you can create a new website to manage multiple social media accounts at one place or a tool to easily import or export content from social media websites.

Market for Health Care – Still it works !

Whatever technology changes, the market for Healthcare dominates everywhere. There is always room to enter this competitive market but it’s worth investing your time and money. Again, you should always be focused on your idea towards a specific audience.

• A simple directory to locate Specialized Doctors in your location or a directory to locate Specialized Consultants in your locality is few of the examples. You can also develop an App so that the users can easily access the information from their smartphones.

Mobile App Ideas:That Will Make You Think!

An app startup is all about a great idea. What the app can offer and is the app really needful, will it hit the market are some of the questions that comes to every entrepreneur’s mind. But coming up with one of the best app ideas is not as easy as it seems. It is the most crucial and difficult part of the process that you have to overcome.

Solution-Based App Ideas

One of the best ways to come up with mobile app ideas is to create a solution for a problem people face in their everyday lives.

First, you need to identify a problem that you experience on a regular basis. Can you think of a solution to make this problem less prominent? If you can, then you might be at the root of a new app idea. Can this solution be achieved with an app? If the answer is yes, then there’s a good chance you’re on to something. The last thing you should ask yourself is; do other people have the same problem too? If the answer to this is also yes, then you have a solid idea for a new app.

This is a common approach for creating new apps and businesses in general. It works well because it encourages you to look at things in simple terms. It’s much easier to fix a basic problem than to come up with a complex and completely new idea. And if you understand the problem yourself, then you’re in a good position to fix it.

Push notifications

A lot of people do a lot of searching on a lot of stuff throughout the day. Chances are, by the end of the day, 80% of that data slips out of their minds. That does not mean, such data has to slip out of your mind too! They made a search because they needed the thing.

Push notifications do that for you. They keep your prospects informed about anything that they were interested in, a while back.

This basically solves two different purposes they keep a door open for a prospective action, on your side, they help develop loyalty like nothing else, on your prospects’ side.

Beacon/Location based services

The use of beacons, NFC and GPS for mobile apps will go northwards. Brands have already started installing beacons within their stores to send push notifications (targeted messages) to their target audience. Also, location-based services apps will see more takers. These are another type of apps wherein you define a geographical area and send push notifications to people who have downloaded your app.

Color + Typography

Considering the difference between mobile and desktop screens, in context with their size and angle formed with eye, typography and colour schemes used for mobile screens have to be different from what is used for larger screen sizes.

Clarity is the key here.

Users have the habit of thumb scroll down on mobiles, and that happens quicker than scrolling with a mouse. So basically, they skim. Typography used for mobile apps have to be such that the most important information has to get registered the quickest.

5 Smartest Mobile App Technology Trends For 2018

2017 saw a tremendous transformation when it comes to the domain of mobile application and technology. It took a giant leap in terms of customer experience. With tech leaders like Google and Apple looking to get broader application references with latest devices and utility scope, we have seen great changes made in AI, VR and AT which are interpreted into the real-time application of mobile solutions.

As the year draws to its end, there are different technological trends that are emerging in the market which will leave a great impact in the year 2018 in the mobile technology. There are prominent ones which explore future prospects and caters the requirements of the user with innovative and newer offerings, proposing great opportunities for any mobile app development company looking to earn profits in these changing times.

Expect more of IoT and Wearables to hit the market


Internet of Things (IoT) has made its headway in people’s lives and is currently used in a variety of forms in different segments. It has penetrated in extensive fashion especially in the home automation segment in recent years. If we talk about Wearables, there are many examples which evidently showcase how swiftly they are growing in the market and people’s lives. It is not a particular realm or a segment, but it is present virtually everywhere in the form of smartwatches, smart glasses, fitness bands and Bluetooth earbuds. With many innovators and industry experts in manufacturing taking wearables as a perspective segment of exploration and exploitation of the technology, they are thinking of making major strides in the field. It is the most profitable thing after smartphone. At present over 25,000 apps are present in the domain of wellness and fitness category in various app stores such as Android Play Store and Apple App Store and the numbers are expected to grow tremendously in 2018. It brings a great opportunity for growth of technology, especially for the forward-looking businesses.

On-Demand Apps

On-demand applications are now very popular. They make our lives easier and more convenient, and we can use them from anywhere.

Examples include:

• Cleaning services

• Laundry services

• Beauty services

• Food delivery

• Taxi services

Why these apps are so popular:

• Convenience

• Availability of nearby services

• Timely services

• Easy Payments

Android Instant Apps

Android Instant Apps – native apps that function like websites, can attract more people with their convenience. Android Instant Apps don’t require installation, all borders are removed between app and website.

• You can have all the advantages of your app within your site, with only one click.

• Access apps from anywhere without installing on the device

• Run Android apps as seamlessly as loading a web page

• Compatible with all the Android versions from Jelly Bean to current

• Easy to share

• Save space on your smartphone, no unwanted app downloading

Hybrid apps getting over Native apps


App technology is every expanding domain which provides more resourcefulness as well as compliant towards evolved business requirements and commitments. It is currently taking a route which is flexible enough to prove to be more valid as well as coherent in its various offerings along with cost-effective integrations as well as compliances which are flexible.
Businesses are now moving towards more comprehensive options and showing keen interest towards hybrids mobile applications. Irrespective of the domain, type or even size of the business, one can certainly see that most of the hybrid apps are present on all the platforms, and this is due to the fact that any mobile app development company looking for getting significant market share, is going for hybrid app development which is not only easy but has affordable access. With getting the right skills required for web app development, one can easily develop hybrid apps catering the growing demand for such apps.

Lazy loading

Another great trend that we should expect in the upcoming year is related to the lazy loading technology. 

The thing is that the images that load for too long prevent the user from opening the whole article. It takes time to load the page, and users leave not willing to spend too much time on the page waiting. 

As a result, the bounce rate grows, and the conversion rates drop. So, to prevent this, technology gurus have decided to implement the lazy loading which basically means that images only load when their turn on the page comes. Otherwise, they do not overload the page. Quite smart, don’t you think?

Mobile app development is in its prime at the time being. And it is important to keep up with the latest trends in order to deliver the topical product to your end user. 

The benefits of starting with a higher bid strategy on Facebook

Using a higher Facebook Ads bid strategy may cost you more in ad spend, but it does provide several benefits over lower bid strategies, as follows:

Better engagement – A high bid strategy gives you the greatest chance to serve ads to people who are most likely to convert. This means your ads receive more clicks and a better click-through rate, relevance score, and ROI.

If your ad is performing badly with a high bid strategy, then you know 100% that there is a problem with your ad copy or audience.

If your ads perform poorly on a low bid strategy, you won’t be sure if it’s your low bid, targeting, or ad copy that is the problem.

Consistency in performance – If you noticed any inconsistencies in your campaigns on a day-to-day basis (varied sales, impressions, or click-through rates), then in most cases this is due to a low bid strategy as ads are not shown to the prime audience.

The upper hand on competitors – By paying above what Facebook suggests you should bid per action, your campaign will score better in the ads algorithm, ensuring your ads are shown more than your competitors’.

If your competitors are using automatic bidding, they’ll also notice their ad spend rise dramatically and may decide to stop running the campaign. This will reduce the competition within the auction and lower your overall costs after the first few days.

If they are using manual bidding, then they’ll notice their reach dropping and will have to decide whether they want to increase their spend or cut the campaign.

5 TIPS FOR EFFECTIVE BUSINESS DEVELOPMENT in 2018

Business development can be one of the fastest ways to grow your business. It can also be one of the most time intensive. It typically requires focus, planning, stamina, and doggedness. Doing it right may pay big dividends; doing it wrong can be demoralizing.

Here are a few tips for effective business development that can help you hit the ground running.

Know Your Competition

It may not be enough to know the names of your competitors. Evaluate what they offer so you can help differentiate yourself from the pack. As the old adage goes, don’t define yourself by your competition. Analyze what makes you stand out in a crowd. You should obsessively work on this differentiation. This may be your most powerful business development tool.

Add Value and Build Trust

Rather than going after people’s wallets, consider going after their hearts. Business growth can come from adding value to every relationship, with prospective customers and existing customers. We can add value by providing information and knowledge, by being an advisor, by obsessing over treating customers right, both before and after the sale, and by having a reputation for great execution and white glove service.

This mindset and approach build trust and goodwill which are your calling card for business development. But building trust takes time.

“People don’t believe what you tell them. They rarely believe what you show them … They always believe what they tell themselves.”  It’s your public persona and your actions over time that will likely influence what people tell themselves about you.

Ask for the Business

After you’ve met with your prospect, submitted the proposal, done all the due diligence and followed up, consider closing that phase by unabashedly asking for the business. Try a simple: “I would very much like to provide this service for your company. What will it take to get started?” This “let’s do business together” approach is direct and honest, and can signal your confidence in the value of your service or product. It’s refreshing. What’s more, it can give your prospective client the opportunity to decline. It may be better to know this so you can refocus your energy and attention on the next potential customer.

Beat Your Competitors to the Punch

Invest in YOUR WEBSITE & ONLINE PRESENCE 

Your website in the bedrock foundation of your business development process.

Consider this scenario – you meet a prospect who fits your ideal target market criteria at a networking event. You have a great conversation and agree to meet the following week to discuss a potential project that you can help with.

What do you think this prospect will do when he’s back at his office? There’s a good chance that the first thing he will do is check out your website to get a better feel for your business. If you have an outdated website like many professional services firms (or even worse, no website!), that great opportunity will quickly turn into a long shot.

For SMB companies, your website is an opportunity to show potential buyers your expertise and professionalism. More importantly, it’s an opportunity to separate your firm from those who aren’t investing in a modern website.

As a rule of thumb, if you haven’t redesigned your website in the last three years, you’re probably due for an overhaul. Even if you have recently redesigned your site, it’s worth looking at ways that you can improve user experience and lead generation.

You should always be aware of your site’s technical performance, particularly page load speed. Generally, if your pages aren’t loading in 3 seconds or less, users are bouncing to someone else’s site.

Luckily I have few reference for VENDORS who can help you with pocket-FRIENDLY & JUSTIFIED websites & proper online presence on ASAP Basis.

Don’t Dare to delay in #2018, reach at: prakritisinhacs@gmail.com

5 Business to HIT in 2018 ! Read Before its Implemented

Build a Video Marketing Strategy

Video was also a popular marketing tactic to invest in throughout 2017, and it’s predicted to be even more valuable in the year ahead. Consider the following facts about the popularity and business case of video from Buffer.

  • Over 8 billion videos or 100 million hours of videos are watched on Facebook every day
  • 10 billion videos are watched on Snapchat every day
  • 55% of people consume videos thoroughly — the highest amount all types of content
  • 4 in 5 millennials consider video content when researching a purchase decision
  • 4X as many consumers would rather watch a video about a product than reading about it

The right video can do wonders in helping you differentiate from competitors, boost brand awareness, connect with target customers, and sell more products—it’s all about having the right idea and the right strategy in place.

Optimize Sales & Customer Support with a Messenger Bot

As ecommerce brands look for new ways to communicate directly with customers and ideal customers, many are now turning to a new channel: Facebook Messenger. Here’s why:

  • According to Facebook, there are now 1.3 billion people using Messenger to communicate with friends.
  • In 2017, there were 17 billion real-time video chats on Messenger—twice as many as recorded the year before.
  • On average, there were over 7 billion conversations taking place on Messenger every day in 2017.

As more people adopt Facebook Messenger as a daily communication tool, new software is being introduced that can help brands use the channel to reach and communicate with their audience at scale. Manychat is one such example. It offers tools that make it easy for businesses to create trigger- and conversion-based sales, marketing, and customer support automation bots within Facebook Messenger.

Collaborate with a Dream Partner

Another way to gain access to more people in your target audience in 2018 is to collaborate on a product with a like-minded partner that shares or aligns with your values, mission, and focus.

You might be thinking to yourself: a product collaboration will take A LOT of time, and you’re right. That’s why it’s important that if you decide it’s a tactic you want to try in 2018 you get started as soon as possible.

To find the right partner to collaborate with, follow these steps:

  • Step 1: make a list of the business owners you know personally or through a connection, and the dream partners you’d love to collaborate with. Compile contact information in a Google spreadsheet. Again, try to think of products that serve a similar audience as you, or sell products that would complement your own.
  • Step 2: think about what kind of collaboration you’d like to propose. Have a few ideas in mind, but don’t worry about making anything too official. The purpose of a collaboration is to actually collaborate! But having a few rough ideas can help get your foot through the door and the person you’re reaching out to interested in talking more.
  • Step 3: Reach out to a few companies from your list, and work to finalize a collaboration partnership. Fecide on an idea, set specific goals and budget, and build your timeline.
  • Step 4: Put a clear launch and marketing plan in place. Make sure that you and your partner are both doing the heavy lifting (and spending) when it comes to promoting the collaboration to your audiences.
  • Step 5: Launch!

Refresh Your Content Strategy

In 2018, content marketing and content creation will continue to be an important part of any ecommerce business owner’s marketing strategy. If you didn’t have a clear strategy in place in 2017, or you didn’t stick to it, consider spending some time reviewing and revising your strategy for the new year.

Validate a New Product Idea

If sales slumped over the last few months of the year, or if sales have never been better, it might be time to consider introducing a new product. Before you invest too much of your time and money, however, it’s important to try to validate your idea. The easiest way to do this is by creating and launching a product page that allows people to pre-order your product. By launching a pre-order product page, you’ll not only find out how interested your audience is in your new product idea, you could also fund much of the production costs with the pre-order sales that come in.

Everyone Has a Story in Life

A 24 year old boy seeing out from the train’s window shouted…

“Dad, look the trees are going behind!”

Dad smiled and a young couple sitting nearby, looked at the 24 year old’s childish behavior with pity, suddenly he again exclaimed…

“Dad, look the clouds are running with us!”

The couple couldn’t resist and said to the old man…

“Why don’t you take your son to a good doctor?” The old man smiled and said…“I did and we are just coming from the hospital, my son was blind from birth, he just got his eyes today.”

Every single person on the planet has a story. Don’t judge people before you truly know them. The truth might surprise you.

#Judgemental #Story #Live #Motivations #Life #People

MEANINGLESS GOALS

A farmer had a dog who used to sit by the roadside waiting for vehicles to come around. As soon as one came he would run down the road, barking and trying to overtake it. One day a neighbor asked the farmer “Do you think your dog is ever going to catch a car?” The farmer replied, “That is not what bothers me. What bothers me is what he would do if he ever caught one.” Many people in life behave like that dog who is pursuing meaningless goals.

 

Life is hard by the yard,

but by the inch,

it’s a cinch.

 

#motivation #goals #meaningless #inspirational

Shake off Your Problems

A man’s favorite donkey falls into a deep precipice. He can’t pull it out no matter how hard he tries.

He, therefore, decides to bury it alive.

Soil is poured onto the donkey from above.

The donkey feels the load, shakes it off, and steps on it. More soil is poured.

It shakes it off and steps up. The more the load was poured, the higher it rose.

By noon, the donkey was grazing in green pastures.

After much shaking off (of problems) And stepping up (learning from them), One will graze in GREEN PASTURES.

#ShakeOFF #Your #Problem #Today #Try #Baby #Steps

Looking for Such Boss’s to Work With

I read about a story of a #Founder which really inspired me.. I #wish I could be a #Part of #Such #Teams in near #FUTURE

For 6 months, I paid my entire team through my personal credit card. I was tens of thousands of dollars in debt, but I kept it all as a secret.

My operations manager knew we were struggling financially and asked me why we won’t just let go of some of our designers. She told me ‘you have to take care of yourself first before we can take care of the others.’ In a way, she was right.

I worked long hours just to make sure that our business would stay afloat. It was horrible, but I had no intention of letting anyone go. When I find someone incredible, I invest in them.

If they’re unicorns, why would I want to give them away to another company? Paying them with credit card SUCKED, but it was my way of investing in my team when times were hard. Now, we’re doing better than ever.

We’re having the opposite problem of having too many leads and clients for our team to keep up with and can’t seem to hire fast enough. I have my dream team and I would’ve given all of that up, had I not kept them around.

The point is to invest in your team. They will provide you better ROI than any other investment, without them, there is no company.

#Salute #Thoughts #Appreciable